(hybrid) Marketing Technologist - Enrollment Management
USA Jobs
Marketing Technologist
The Enrollment Management Department at West Virginia University is currently accepting applications for a Marketing Technologist. The Marketing Technologist serves as a strategic bridge between marketing, recruitment, enrollment management, and information technology, ensuring that West Virginia University's marketing technology ecosystem operates efficiently and effectively in support of enrollment and revenue growth. This position plays a critical role in connecting data, systems, and strategy-enabling accurate campaign measurement, reliable attribution, and data-informed decision-making across units. While reporting within the Enrollment Management unit, the position will also serve WVU Online and Strategic Communications and Marketing, providing support service integral to the work of all three units, as well as academic recruitment teams. The Marketing Technologist ensures the university's marketing investments are measurable, optimizable, and compliant-directly contributing to improved marketing ROI, higher conversion rates, and enhanced student recruitment pipelines. This role is ideal for a candidate who combines technical proficiency in marketing and CRM systems with a strong understanding of higher education marketing strategy, analytics, and cross-departmental collaboration. WVU offers generous benefits, including a 37.5-hour work week, 13 paid holidays, 24 annual leave days per year, 18 sick days per year, a range of health insurance and other benefits, and a 401(a) retirement savings with 6% employee contribution match. Looking for more retirement benefits information? Check out retirement health insurance benefits, retirement income, and FAQ's. Wellness programs.