Head Of Marketing, Construction & Power Providers Job Details | Black & Veatch Family Of Companies

Head Of Marketing, Construction & Power Providers

The Head of Marketing for Construction and Power Providers is a strategic executive role responsible for leading the commercial, business, and marketing strategy for one of Black & Veatch's core sectors-Power Providers-as well as the company's Construction business. Reporting to the Chief Marketing Officer and based at the company's global headquarters in Overland Park, Kansas, this role is an extension of the Power Providers Executive Leadership Team.

This leader will drive integrated marketing programs that align with business objectives, support sector growth targets, and respond to evolving client needs. They will translate strategic priorities into actionable plans that deliver measurable outcomes-such as pipeline growth, client retention, and market share expansion.

The Head of Marketing for Construction and Power Providers will lead the development and execution of marketing strategies that drive growth across both sectors. This role requires close collaboration with sales, business development, engineering, and operations teams to ensure marketing efforts are fully integrated throughout the client journey. A critical part of the role involves building and nurturing relationships with power utilities, industry organizations, and key stakeholders to enhance brand visibility and influence. The Head of Marketing will oversee demand generation, digital marketing, account-based marketing, and opportunity marketing initiatives, tailoring each to the unique lifecycle stage of the solutions being promoted. Additionally, the role will partner with external agencies, media outlets, and industry groups to amplify reach and establish thought leadership. Cross-sector collaboration is also essential, as the Head of Marketing will work with teams in Fuels & Natural Resources, Public Agencies & Utilities, and Infrastructure Advisory and more to ensure cohesive messaging and identify integrated solutions that meet evolving client needs.

Key responsibilities include:

• Building and advancing executive business relationships within Power Providers including the President and leadership team, as well as key relationships with segment and solution leaders.
• Market research and understanding of target segments, organization @types, buyer and influencer roles and engagement opportunities. Understanding the current and emerging global energy demand trends as well as competitive, regulatory, economic and incentive landscapes across market segments and buyer groups.
• Strategic marketing planning, campaign strategy, demand strategy, digital and performance marketing, discoverability planning, budget management and execution across global stakeholder groups.
• Defining the customer decisions journey with sales and engagement touchpoints across the buyer cycle, and working closely with sales, account relationship and pursuits teams to provide tools that support the sales and lifecycle processes.
• Creating and testing messaging that resonates with audiences across the segments, subsegments and buyer groups targeted with power solutions, and ensuring message consistency across platforms and channels, including digital, print, and in-person communications.
• Paid media strategies, tactics and measurements to monitor and adjust campaigns, promotions and spend as part of performance marketing cycles.
• Outcomes-driven demand and funnel-building campaigns to audiences with low awareness of Black & Veatch and power solutions.
• In-person and virtual events including industry trade and Black-and-Veatch hosted executive events supporting sales, client relationships, research and industry relations.
• Presence and integration of power solutions across the digital landscape including overall discoverability, organic and paid search, with stakeholders including the full client lifecycle.
• Keen understanding of sales and marketing metrics and ability to set and track KPIs throughout marketing performance lifecycles and make agile adjustments for continuous performance improvement.
• Leading a small team of direct reports and a much larger team of influential partners in marketing collaboration and execution.
• Developing relationships with and collaborating with marketing, business and regional teams, unified in meeting the diverse needs of power providers.
• Collaborating with marketing leaders and peers to build and execute marketing programs from start to finish, building consensus with stakeholder groups and strong internal communications networks with sales teams and account executives across the company.
• Power provider portfolio positioning across applicable global markets including collaborating with regional sales and marketing leaders on regional/country-specific marketing plans.

This role supports marketing efforts for a broad range of power solutions, including:

• Power Generation: Gas, solar, hydropower, nuclear, distributed generation
• Power Delivery: Grid infrastructure, private networks
• Construction Services: Elevating the brand across build services and industries

Experience with both core and emerging go-to-market solutions is essential.