Head Of Marketing Analytics

Head Of Marketing Analytics

This is a hybrid role based in Great River, New York. For candidates outside of the Long Island area, this role can be fully remote.

We are seeking a highly strategic and analytically driven Head of Marketing Analytics to join Medforth's Growth & Strategy Analytics team, reporting to the Executive Director of Growth & Strategy Analytics. This role leads marketing performance measurement, insights, and optimization across the full marketing ecosystem for the Medforth Global Education (MGE) ecosystem, with primary support for St. George's University (SGU), and additional support for other MGE portfolio schools, including Rocky Vista University (RVU).

This leader will oversee daily, weekly, and monthly reporting; advanced analytics; and continuous performance monitoring across Paid, Owned, and Earned channels. They will identify trends, diagnose performance shifts, and conduct root-cause analysis to reveal what drives results throughout the marketing funnel.

As Medforth's full-time expert on marketing metrics and analysis, this role translates complex data into clear, actionable insights that inform decision-making, improve efficiency, and support strategic growth. Partnering with Marketing, Growth & Strategy, IT, Media, and Creative teams, this leader ensures analytics are connected, accurate, and scalable across platforms and business units.

Medforth Group (Medforth Global Healthcare Education) is a portfolio organization focused on healthcare education. Its institutions are among the largest producers of new physicians entering U.S. residencies each year, with a mission centered on addressing the global physician shortage.

Key Responsibilities

Enterprise Marketing Performance Leadership

Lead end-to-end marketing analytics across SGU and the broader Medforth portfolio

Define and standardize marketing KPIs across brands and channels

Establish a unified measurement framework connecting media, CRM, and enrollment data

Serve as the central authority on marketing performance across the organization

Funnel & Business Impact Measurement Reporting, Measurement & Optimization

Build reporting that tracks performance across the full funnel from Lead to Enrollment

Analyze cohort performance and identify drivers of conversion improvement

Conduct root-cause analysis to diagnose performance shifts

Quantify marketing's contribution to revenue and institutional growth

Support enrollment forecasting and pipeline modeling

Reporting, Insights & Executive Communication

Deliver daily, weekly, and monthly performance reporting

Develop executive dashboards in Tableau

Translate analytics into clear business narratives and strategic recommendations

Prepare materials for C-suite and Board-level reporting

Attribution, Optimization & Advanced Analytics

Lead deployment / refinement of multi-touch attribution (MTA) and Marketing Mix Modeling (MMM)

Improve channel-level ROI measurement and incrementality analysis

Can drive complex incrementality test design measurements (e.g., match-market, ARIMAX model)

Conduct segmentation, cohort, and multivariate analysis

Develop predictive analytics models to improve lead quality and conversion forecasting

Tools, Technology & Data Governance

Oversee marketing analytics infrastructure in partnership with IT and MarTech

Ensure seamless integration across Google Marketing Platform, Salesforce, and Paid Media platforms

Evolve GA4 configuration, tagging governance, and event tracking (e.g., UTM parameters)

Maintain high standards of data integrity and reporting accuracy

Cross-functional Partnership

Partner with Marketing, Creative, IT, Enrollment, and Growth Strategy teams

Align measurement frameworks with enterprise growth objectives

Support scenario planning and strategic investment decisions

Expectations For Success

Establish a unified marketing performance framework across brands, funnel stages, channels, and campaigns

Deliver closed-loop reporting from media investment to enrollment outcomes

Improve clarity into conversion bottlenecks across the application funnel

Elevate executive visibility into marketing ROI and growth impact

Drive measurable efficiency / effectiveness gains in channel investment

Qualifications

Technical & Analytical Expertise

7+ years in marketing analytics, data insights, or performance measurement.

Expert proficiency in GA4, DV360, Google Marketing Platform, Marketing Cloud, and major digital analytics tools.

Deep understanding of Paid, Owned, and Earned media analytics, attribution, and incrementality.

Advanced skills in Tableau, Power BI, or similar BI tools.

Hands-on experience with MTA frameworks and MMM.

Skilled at translating complex analytics into clear insights for senior decisionmakers.

Experience building scalable reporting structures and dashboards.

Strong communication and data storytelling skills.

Proven collaboration across marketing, media, tech, creative, and executive teams.

High proficiency in Excel (advanced modeling, formulas, pivot tables).

Experience with CRM systems such as Salesforce or comparable platforms.

Leadership & Ways of Working

Operates as a proactive self-starter who takes initiative and drives work forward with minimal direction

Thrives in a fast-paced, evolving environment with multiple stakeholders and competing priorities

Demonstrates strong ownership mentality: accountable for outcomes, not just outputs

Brings a collaborative mindset, building trusted partnerships across Marketing, Enrollment, IT, Finance, and ETL team

Other Desired Experience

Experience in higher education or enrollment marketing preferred.

Command of SQL; experience with data extraction and integration.

Familiarity with predictive analytics, statistical modeling, or AI tools.

Success working within matrixed or multi-brand organizations.

The anticipated salary range for the role is $141,000.00 - $160,000.00 per year. The final salary offered may vary and will be determined based on factors such as job-related knowledge, skills, experience, location, and education of the successful candidate. This information is provided per local law.

We Are

· Student Centric: We approach every task with a focus on supporting our students to achieve their lifelong learning goals in a safe, vibrant and welcoming environment.

· A Global Community: We are one team with an international outlook welcoming the strength in our diversity and the value each of us brings to what we do.

· Accountable: We take responsibility for our actions by being responsive, resourceful and respectful in delivering on our commitments with integrity and the highest ethical standards.

· Collaborative: We support and empower one another through open communications, cooperation, sharing knowledge and taking time to always listen and show we care.

· Committed to Excellence: We take pride in our ongoing pursuit for continuous improvement through creativity, rigor and best practices to produce meaningful outcomes.

About University Support Services, LLC

University Support Services LLC (USS) is an affiliate of St. George's University (SGU), a leading provider of international medical education. SGU students and faculty come from 151 countries to the island of Grenada, located in the West Indies. Our purpose is to support SGU to deliver best in class education for all SGU students. We put a special focus on the growing global need for diverse high-quality medical and healthcare professionals. USS is pivotal in positioning SGU as a premiere medical degree institute through its student-facing as well as functional support teams.

USS is an equal opportunity employer. As such, it is company policy to fill positions with qualified candidates regardless of race, color, sex (including sexual orientation and gender presentation), age, religion, ancestry, national origin, citizenship status, pregnancy, marital status, medical condition, genetic information, disability, status in the Uniformed Services of the United States (including veteran status) or status as a victim of domestic violence, except where there is a bona fide occupational qualification. This policy protects applicants and employees from discrimination in the hiring process.