Growth Marketing Director, Financial Services

Growth Marketing Director, Financial Services

Guidehouse is currently seeking an accomplished and highly motivated marketing leader with a digital-first mindset for our Financial Services (FS) sector. This leader will have the opportunity to develop and set the direction for financial services marketing programs aligned to the corporate and consulting practice's strategic goals and revenue plans.

Reporting to the CMO and working closely with key stakeholders and executives across the FS sector, you will be responsible for developing, executing and reporting on marketing strategies, distinctive content initiatives and multi-channel campaigns to drive awareness and lead-gen activities for the FS sector. To perform your role, you will collaborate with internal teams, colleagues and agency partners to develop, coordinate, execute and track go-to-market initiatives which target key audiences, address industry issues and themes, promote Guidehouse services and expertise, and leverage data-based metrics to deliver impact to the pipeline. You will be expected to utilize the tools, systems and processes as outlined by the Marketing Department to perform your role, including the use of AI agents and platforms to improve the quality of your work and speed to market.

With a deep understanding of the FS sector, you must have proven expertise leading marketing campaigns in commercial finance, banking and capital markets, fintech, financial crimes and risk, and be knowledgeable in the public sector agencies and which reflect the importance of public/private partnerships in a global economy.

We are looking for a leader who is results driven and proactive, innovative yet strategic, collaborative and curious about the changes impacting the FS market globally. You must be driven by a desire to drive growth and deliver impactful work through creative problem-solving with a strong business acumen, excellent executive communications skills and professionalism that reflects the values of Guidehouse and the Marketing Department.

Your Key Responsibilities

In this role, you are responsible for developing comprehensive marketing strategies for end-to-end demand generation programs including drip/nurture digital campaigns, account based targeted campaigns, regional and geofencing campaigns, email programs, content syndication, events, multi-channel program management, and campaign performance tracking and reporting. You must thrive in a fast-paced business environment with a growth-focused culture while collaborating with FS segment and sales enablement leaders to drive measurable impact through integrated marketing programs across both the commercial and public sectors.

How You Will Make A Difference

Develop the strategic go-to-market campaign plan and execute that plan to drive demand and pipeline growth within target FS priority markets and peak accounts

Demonstrate a strong understanding of the FS sales process and pipeline funnel to drive audience engagement and growth

Develop and execute LinkedIn-focused campaigns to promote the expertise of FS and the Guidehouse brand, and attract and nurture existing and new opportunities to support growth

Leverage campaign data and testing to closely monitor performance and conversion rates for optimizing a campaign at each stage of the funnel

Be proficient in leveraging marketing automation and lead management systems to streamline, automate and measure all FS marketing programs and workflows

Work collaboratively with content strategy team to develop high impact assets (including content and insights that rise above the 'status quo' narrative) and optimize SEO/SEM, ABM, social and PPC strategies to stimulate engagement and support growth and elevate the brand

Team with internal creative designers and external agencies to inform the development of successful, targeted, relevant and compelling digital ads and campaign assets

Comply with Marketing department tools and processes, procedures and policies to ensure consistent marketing program execution and brand alignment

Collaborate with other service lines and sectors to build integrated campaigns as needed

Proven ability to manage and execute multiple complex programs and foster strong relationships across peers and leadership

Excellent communication and organizational skills with an ability to shape processes and guidelines where needed to ensure efficient and effective program execution

Measure, analyze and report on campaign performance to leadership

Lead a team of one or more direct reports in an environment that fosters growth and builds future leaders

Proactively engage appropriate FS sub-market teams to help complete program deliverables on budget and on time. This would include internal and external communications, website, video, thought leadership, branding, digital marketing, and more

Manage the FS sector marketing budget in accordance with the Marketing department processes and as outlined by Guidehouse corporate procurement, branding, compliance and IT policies

Reflect and steward the Guidehouse brand, mission, vision and values as a leader.

What You Will Need

Minimum bachelor's degree in marketing or related field

Twelve (12) + years of experience in marketing driving proven growth in previous roles through strategic, targeted, multi-channel marketing programs, social activation and distinctive, differentiating content initiatives

Demonstrated knowledge and proven experiences of marketing professional services and FS-related consulting services to commercial clients and public sector agencies

Strong business acumen with critical and analytical thinking skills

Excellent written and verbal communications skills (including presentations) with strength in listening, collaborating, interpretation and influencing skills

Able to articulate complex subject matter in a straightforward, concise and easily digestible manner to broad audiences

Adept at creating impactful go-to-market initiatives to commercialize the FS expertise and services of Guidehouse

Create measurable value and impact by providing exceptional service and support to be a trusted guide, marketing professional, firm leader, and Guidehouse brand steward

Ability to manage fast-paced, complex projects which build valued and respectful relationships at all levels, internally and externally

Demonstrated knowledge in digital marketing campaign automation platforms (i.e. Eloqua, Google analytics, Sitecore) to target, benchmark and track campaign ROI

Self-starter, results-oriented, team player and ability to work autonomously in dynamic work environment within a high-growth organization disrupting the market

Ability to lead a team and collaborate within a distributed marketing and leadership organization that is geographically dispersed

Poised, professional, collaborative and confident service-focused marketing leader with ability to interact with various levels of leadership to gain respect and trust

What We Offer You

Be a transformative leader in a collaborative culture and business model that is focused on helping our clients with some of their most complex issues locally and globally.

Co-build a new and disruptive global professional services firm guided by inspiring leaders, diversity and record-setting growth.

Chart your own path to success with the tools, innovations, training and flexibility so you can make an impact as a driver of growth.

What Would Be Nice To Have

Professional Services and Consulting experience in Marketing.

Proven marketing leader with demonstrated strategic initiatives which drive growth.

A passion for or experience in thought leadership strategy and content diversification.

Global brand marketing, communications and media planning experience.

The annual salary range for this position is $162,000.00-$270,000.00. Compensation decisions depend on a wide range of factors, including but not limited to skill sets, experience and training, security clearances, licensure and certifications, and other business and organizational needs.

What We Offer

Guidehouse offers a comprehensive, total rewards package that includes competitive compensation and a flexible benefits package that reflects our commitment to creating a diverse and supportive workplace.

Benefits include:

Medical, Rx, Dental & Vision Insurance

Personal and Family Sick Time & Company Paid Holidays

Position may be eligible for a discretionary variable incentive bonus

Parental Leave and Adoption Assistance

401(k) Retirement Plan

Basic Life & Supplemental Life

Health Savings Account, Dental/Vision & Dependent Care Flexible Spending Accounts

Short-Term & Long-Term Disability

Student Loan PayDown

Tuition Reimbursement, Personal Development & Learning Opportunities

Skills Development & Certifications

Employee Referral Program

Corporate Sponsored Events & Community Outreach

Emergency Back-Up Childcare Program

Mobility Stipend

About Guidehouse

Guidehouse is an Equal Opportunity Employer-Protected Veterans, Individuals with Disabilities or any other basis protected by law, ordinance, or regulation.

Guidehouse will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable law or ordinance including the Fair Chance Ordinance of Los Angeles and San Francisco.

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