Global Channel Marketing Director

Global Channel Marketing Director

Our mission is to build a connected society, rooted in trust, with identity-first security for every machine and human. Keyfactor helps organizations move fast to establish digital trust at scale - and then maintain it. With decades of cybersecurity experience, Keyfactor is trusted by more than 1,500 companies across the globe. We are proud to continually earn recognition as a Best Place to Work, and we achieve that through our amazing people who cultivate our culture as we grow. We hope you will trust your future with Keyfactor!

Title: Global Channel Marketing Director

Location: Canada or United States; EST or CST

Experience: Senior Level

Job Function: Marketing

Employment Type: Full-Time

Industry: Computer and Network Security

About the Position

The Global Channel Marketing Director will execute and optimize Keyfactor's partner marketing programs across our global channel ecosystem - including Resellers, Global Systems Integrators (GSIs), hyperscalers, managed service providers (MSPs/MSSPs), and reseller partners. This role drives demand, enablement, and engagement through scalable co-marketing campaigns, events, and joint programs that generate partner-sourced and influenced pipeline.

The position is based in our Atlanta office and can be performed remotely as needed. Applicants must hold U.S. citizenship or U.S. permanent resident status.

Responsibilities

Partner Program & Strategy Execution

Support the global partner marketing strategy aligned with Keyfactor's corporate and regional priorities. Collaborate with channel sales, GSI alliance managers, and hyperscaler partner leads to build and execute joint marketing plans that accelerate revenue and expand partner reach. Serve as the central point of contact for partner marketing execution across Resellers, GSIs, hyperscalers, and services partners. Ensure campaign alignment across partner types, regions, and sales plays.

Co-Marketing Campaigns & Events

Design and deliver co-marketing campaigns that generate demand and awareness through joint digital programs, webinars, regional events, and industry conferences. Support partner-led and joint events - including planning, logistics, promotions, and post-event follow-up. Develop and maintain campaigns-in-a-box, partner playbooks, and co-branded collateral tailored for multiple partner types. Collaborate with Product and Field Marketing to ensure unified messaging across all partner activities.

MDF & Budget Management

Administer Market Development Funds (MDF) and co-op budgets: manage requests, approvals, compliance, and ROI tracking. Guide partners in developing impactful MDF plans and ensure funds are aligned to sales priorities. Track and report MDF utilization and pipeline outcomes.

Partner Enablement & Communications

Develop and distribute enablement materials (solution briefs, sales guides, joint case studies, win wires, and training decks). Own partner communications, including newsletters, partner portal updates, and event announcements. Collaborate with channel and partner sales to strengthen engagement and readiness across all partner types. Maintain and optimize the Keyfactor Partner Portal as a central hub for assets, announcements, and campaign content.

Performance Measurement & Reporting

Work with marketing operations and partner sales to measure program impact, including pipeline sourced/influenced, engagement metrics, and ROI. Deliver regular reports on campaign performance, MDF ROI, and partner engagement. Leverage insights to improve execution and partner satisfaction.

Skills and Qualifications

Deep partner acumen: 8+ years of B2B marketing experience focused on channel or partner marketing in cybersecurity, SaaS, or IT infrastructure. Experience marketing with or to channel partners.