Email Marketing Specialist

Email Marketing Specialist

Our client, a leading organization in the DC area, is seeking a skilled Email Marketing Specialist with strong Salesforce Marketing Cloud (SFMC) and landing page development experience. This role is ideal for a detail-oriented digital marketer who can build, test, and optimize email campaigns and landing pages that drive engagement and conversions.

You'll collaborate with marketing, design, and technical teams to execute high-quality digital assets within SFMC and related platforms.

Key Responsibilities

• Build, deploy, and optimize email marketing campaigns within Salesforce Marketing Cloud
• Develop and maintain responsive landing pages using HTML/CSS and SFMC tools
• Manage audience segmentation, personalization, and automation journeys
• Conduct QA testing for email rendering, deliverability, and functionality
• Analyze campaign performance and provide actionable insights
• Ensure brand consistency and compliance with digital marketing best practices
• Collaborate with cross-functional teams to support broader marketing initiatives

Requirements

• Required Skills & Experience
• 2-5+ years of experience in email marketing and digital campaign execution
• Hands-on experience with Salesforce Marketing Cloud (Email Studio, Automation Studio, Journey Builder)
• Strong HTML/CSS skills for email and landing page development
• Experience with responsive design and cross-client email testing
• Familiarity with tools like Litmus or Email on Acid
• Strong analytical mindset and comfort working with performance metrics
• Excellent communication and project-management skills
• Preferred Qualifications
• SFMC certifications (Email Specialist, Marketing Cloud Developer, etc.)
• Experience with AMPscript or SQL
• Background in agency, nonprofit, government, or enterprise environments

How to Apply

Robert Half is reviewing candidates immediately. If you're a digital marketer who thrives in fast-paced environments and enjoys building high-impact email and landing page experiences, we'd love to hear from you.

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