Email Marketing Manager

Email Marketing Manager

We are looking for an experienced Email Marketing Manager to join our team on a long-term contract basis. In this role, you will play an integral part in developing and optimizing customer lifecycle marketing programs while ensuring seamless communication and campaign execution. This position is based in Austin, Texas, and requires someone with a strong attention to detail and a solid background in email marketing platforms and automation.

Responsibilities:

• Build and implement customer lifecycle nurture programs to drive engagement and retention.
• Develop and maintain the infrastructure for customer trust communications to ensure consistency and reliability.
• Enhance segmentation frameworks by utilizing product and account data for targeted campaigns.
• Streamline campaign workflows to reduce backlog and improve execution speed.
• Create and standardize Marketo templates and lifecycle documentation for efficient campaign management.
• Deliver regular performance reports and identify opportunities for optimization.
• Manage automation processes for customer lifecycle journeys, prioritizing accuracy and efficiency.
• Support in-app messaging initiatives using tools such as Pendo to enhance customer communications.
• Collaborate with internal teams to ensure alignment and effective execution of marketing strategies.
• Uphold rigorous QA standards to minimize errors and maintain high-quality campaign delivery.

Requirements:

• Proven experience in email campaign management and lifecycle marketing.
• Expertise with email marketing platforms, including Marketo and Salesforce.
• Skilled in designing and optimizing email templates for various campaigns.
• Strong ability to collaborate with internal teams and manage cross-functional workflows.
• Proficiency in crafting compelling email copy that resonates with target audiences.
• Familiarity with segmentation strategies and automation tools to enhance campaign efficiency.
• Detail-oriented with a focus on quality assurance and process improvement.
• Ability to analyze and report on campaign performance, providing actionable insights.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan.

© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans.