Director Of Marketing, Caplyta

Director Of Marketing, Caplyta

Johnson & Johnson's Innovative Medicine is recruiting for a Director of Marketing, CAPLYTA located in Titusville, NJ.

About Neuroscience

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Our Neuroscience team tackles the world's toughest brain health challenges including multiple sclerosis, Alzheimer's disease, Parkinson's disease, myasthenia gravis, epilepsy, major depressive disorder, bipolar disorder, schizophrenia, and autism. This patient-focused team helps address some of the most complex diseases of our time.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

The Director of Marketing (DOM), CAPLYTA is the most senior marketing leader responsible for marketing strategy and execution across professional, consumer, and thought-leader segments. The DOM, CAPLYTA, is the P&L leader for the brand across major depressive disorder, bipolar disorder and schizophrenia. This role is also accountable for market development strategy and leading a field-based Thought Leader Laiason team.

Core responsibilities include but are not limited to:

• Developing an integrated strategic plan for CAPLYTA (in-market indications and gand overall branding experience.
• Maximize marketing communications to physicians, patients and thought-leaders through broad omnichannel promotion including non-personal, personal (850+ person sales team), peer (400+ person speaker bureau), and consumer advertising.
• Oversee field thought-leader liaison team through a deliberate market development and KOL engagement strategy and approach
• Work in conjunction with franchise and channel strategy team, developing annual marketing plans to optimize growth and overall access to providers and patients
• Lead the translation of insight to strategy to execution and partner with multiple functions including Sales, Sales Training, Analytics, Strategic Customer Group, Medical Affairs, PECs, Global Strategic Marketing, Communications, US Neuroscience brand leads, Supply Chain, and outside vendors in order to effectively execute key commercial activities and achieve business goals.
• Lead a team of marketing professionals and help build, shape and coach both leadership and foundational and expert marketing competencies
• Coordinate and provide input to critical processes related to investor relations narrative, business planning, marketing plans, market research, business performance tracking and reporting
• Collaborate with finance and analytics partners to lead annual financial forecasts and maintain budgets to support financial objectives.
• Track and monitor weekly, monthly, quarterly performance and recommend actions as needed.
• Continually assess competitive landscape and proactively respond to needs.

Experience requirements:

• BA/BS required and an MBA preferred.
• Minimum 10 years' business experience (e.g., Sales, Marketing, Management, etc.) of which at least 8 years of demonstrated marketing experience and proven performance is required.
• Demonstrated success in critical marketing competencies required.
• Experience in consumer marketing- TV/CTV- preferred.
• Strong understanding of US payer landscape preferred.
• Ability to succinctly tell a story for executive audiences of brand.
• Experience in directing and managing advertising agencies is required.
• Strong people management and development capabilities are required.
• Advanced communication and presentation skills required.
• Prior experience in competitive markets required
• Prior launch and neuroscience experience preferred

The position is located in Titusville NJ and requires up to 25% travel, predominantly US, with limited OUS travel. At J&J, we work flexibly with 3 days in-office with 2 days remote work.

The anticipated pay range is $173,000-$299,000.

Subject to the terms of their respective plans, employees are eligible to participate in the Company's consolidated retirement plan (pension) and savings plan (401(k)).

This position is eligible to participate in the Company's long-term incentive program.

Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits:

• Vacation -120 hours per calendar year
• Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado -48 hours per calendar year; for employees who reside in the State of Washington -56 hours per calendar year
• Holiday pay, including Floating Holidays -13 days per calendar year
• Work, Personal and Family Time - up to 40 hours per calendar year
• Parental Leave - 480 hours within one year of the birth/adoption/foster care of a child
• Bereavement Leave - 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
• Caregiver Leave - 80 hours in a 52-week rolling period10 days
• Volunteer Leave - 32 hours per calendar year
• Military Spouse Time-Off - 80 hours per calendar year

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson and Johnson is committed to providing an interview process that is inclusive of our applicants' needs. If you are an individual with a disability and would like to request an accommodation, please email the Employee Health Support Center (ra-employeehealthsup@its.jnj.com) or contact AskGS to be directed to your accommodation resource.

Required Skills: Advertising Agency Management, Marketing, People Management

Preferred Skills: Brand Marketing, Brand Positioning Strategy, Business Alignment, Business Data Analysis, Business Storytelling, Business Valuations, Consulting, Critical Thinking, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Execution Focus, Financial Analysis, Go-to-Market Strategies, Industry Analysis, Market Research, Negotiation, Problem Solving, Product Development Lifecycle, Product Portfolio Management, Product Strategies, Program Management, Strategic Thinking, Tactical Planning