Overseeing and enhancing the restaurant's digital footprint, including website and mobile application development, to ensure optimal user experience and engagement. Utilizing platforms such as Wix or Shopify alongside coding languages like HTML, CSS, and JavaScript to build and maintain the website. Developing a mobile application using Swift, SwiftUI, or React Native, incorporating features like online ordering and customer loyalty programs. Crafting and executing digital marketing strategies through channels like Google Ads and Meta Ads (Facebook and Instagram), employing SEO tools such as SEMrush and Google Analytics to boost online visibility and customer acquisition. Analyzing data from marketing campaigns and supply chain operations using tools like Power BI, Tableau, and SQL to inform business decisions and enhance operational efficiency. Managing social media platforms, creating and scheduling content with tools like Canva, Hootsuite, or Buffer, to foster customer engagement and brand consistency. Collaborating with internal teams to align digital initiatives with business objectives, ensuring cohesive branding and streamlined operations.