Digital Marketing Director

Digital Marketing Director

We are looking for an experienced Digital Marketing Director to lead and optimize our digital advertising efforts across multiple platforms. This role is critical in driving traffic, generating leads, and maximizing vehicle sales for our dealership group. Based in Chamblee, Georgia, you will collaborate closely with dealership leadership and vendors to ensure effective strategies and measurable outcomes.

Responsibilities

Act as the primary liaison between dealership leadership and paid digital advertising vendors, ensuring alignment on strategies and goals.

Develop and execute monthly advertising strategies, including budget planning and campaign optimization.

Monitor campaign performance across platforms and identify opportunities for improvement.

Evaluate and manage vendor relationships, including performance assessments and contract negotiations.

Oversee the selection and vetting of digital advertising partners to ensure optimal results.

Maintain in-depth knowledge of digital advertising platforms to assess vendor strategies effectively.

Manage third-party lead generation platforms, including monitoring lead volume, cost-per-lead, and overall performance.

Ensure vendor services comply with marketing guidelines and maximize added value for the dealership group.

Generate detailed performance reports for all digital marketing efforts, tracking metrics such as spend, lead volume, and campaign effectiveness.

Analyze performance data from various sources, including website traffic, form submissions, and advertising platforms, to guide strategic decisions.

Requirements

A minimum of 5 years of experience in digital marketing, with a focus on paid advertising and analytics.

Proficiency in platforms such as Google Ads, Google Analytics, and paid social media channels.

Strong experience managing third-party automotive lead generation platforms like Autotrader, Kelley Blue Book, and Cars.com.

Demonstrated ability to analyze marketing performance metrics and communicate findings effectively.

Expertise in budget planning, vendor management, and contract negotiation.

Hands-on experience with emerging digital advertising technologies and platforms.

Excellent communication and leadership skills to collaborate with dealership teams and external partners.

Highly analytical mindset with the ability to manage and interpret large datasets for actionable insights.