Digital Content And Marketing Associate

Digital Content And Marketing Associate

Tonawanda, NY. Great Lakes Dental Technologies. FT. Benefits. $62,500- $65,000/Year.

At Great Lakes Dental Technologies, we care about our employees, the people we do business with, and our community. We've been named one of Western New York's Top Places to Work in 2023, by the Buffalo News, and were awarded the Buffalo Niagara Business Ethics Award for 2016. We're a diverse group who works hard but understands the importance of work-life balance. As an employee-owned company, we strive to do the right thing for our employees, for our customers, and for our community.

Summary: The Digital Content & Marketing Associate will work within the Marketing Department to assist with content marketing efforts. The role involves telling Great Lakes story by developing graphics, website content, email blasts, social media content, and traditional promotional materials (brochures, flyers, etc.).

Essential Duties and Responsibilities:

• Graphic design responsibilities include creating visual materials such as logos, social media graphics, and marketing collateral that align with the company's identity. Collaborate with team members to maintain consistent visual standards across digital and print platforms.
• Work closely with outside designers for more intricate design tasks, however, have the comfort level to utilize basic page layout and design to create graphics, brochures, flyers, and manuals.
• Coordinate the Marketing departments social media activities including scheduling, creative development, posting, engagement, and analytics.
• Modify and create email blasts using email building tools. Make simple website content updates using website page-building tools and product information management system.
• Participate in planning sales promotions, mailings, product presentations, displays, signs, literature, booth design and logistics for tradeshows and seminars/meetings.
• Any other duties as assigned by supervisor.

Education and/or Experience: Highschool Diploma or equivalent.

Minimum Requirement for this Job: BS in Graphic Design, Marketing, Advertising, Communications, or equivalent field. 2-3 years professional experience in a related field.

Minimum Requirement for this Job: Knowledge Adobe Creative Cloud Suite, basic knowledge of Microsoft Office Suite, or comparable platforms. Experience using macOS and iOS in a professional environment. Strong verbal and written communication skills. Good editing and proofreading skills. Strong organizational skills and attention to detail.

To apply, contact the employer, by email, or on-line: Email: HRoffice@greatlakesdentaltech.com