Campaign Manager, ABM & Growth Marketing

Avaya Campaign Manager, ABM & Growth Marketing

Avaya is an enterprise software leader that helps the world's largest organizations and government agencies forge unbreakable connections. The Avaya Infinity platform unifies fragmented customer experiences, connecting the channels, insights, technologies, and workflows that together create enduring customer and employee relationships. We believe success is built through strong connections - with each other, with our work, and with our mission. At Avaya, you'll find a community that values your contributions and supports your growth every step of the way.

Campaign Manager, ABM & Growth Marketing oversees the development and execution of integrated marketing programs designed to generate pipeline and drive revenue within our top-tier accounts. You are a revenue-focused strategist who understands how to drive demand through a complex B2B buying journey. Working cross-functionally across Product Marketing, Creative, Sales, and Marketing Ops, you will orchestrate the multi-channel campaigns necessary to drive upsell opportunities and mid-to-bottom funnel conversion.

Key Responsibilities

• Integrated Campaign Orchestration: Lead the end-to-end execution of multi-channel ABM and demand generation programs. Translate high-level briefs into cohesive promotional plans - spanning paid media, email, webinars, and other digital channels - ensuring all tactics align with the global marketing roadmap.
• Strategic Account Targeting: Partner with vertical SMEs and Sales leadership to identify high-value segments. Use intent and engagement data to map buying committee penetration and design personalized middle-funnel activations that accelerate pipeline velocity.
• Sales & Marketing Alignment: Serve as a trusted partner to the Sales and SDR teams to ensure marketing activations are hitting the right personas, gather real-time feedback on lead quality, and equip Sales with the ABM activations to accelerate pipeline.
• Cross-Functional Leadership: Act as the strategic bridge between Content, Web, and Creative stakeholders to execute high-impact product launches. Establish operational objectives and manage execution across internal teams and external vendors to ensure flawless go-to-market delivery.
• Data-Driven Optimization: Rigorously monitor campaign performance, market trends, and customer behavior. Collaborate with Paid Media counterparts to pivot creative and copy in real-time, optimizing for both US-based and international results.
• Full-Funnel Growth Strategy: Develop demand generation initiatives designed to drive top-of-funnel awareness with key executive personas while simultaneously fueling bottom-of-funnel conversion and expansion.

Requirements

• 5-7 years of experience in B2B demand generation or growth marketing, including experience with Account Based Marketing (ABM).
• Proven ability to build trust and maintain a tight feedback loop with Field Marketing, Sales Leaders, Account Executives, and SDRs.
• Proven track record of orchestrating cross-functional teams to launch high-impact, integrated campaigns from initial strategy through to final execution.
• Fluency in Salesforce, LinkedIn Campaign Manager, and Demandbase. Familiarity with personalization tools (e.g., Userled, Drift, or Qualified) is a significant plus.
• Strong copywriting skills for ads, emails, landing pages, and SDR sequences; ability to translate technical product features into customer-centric value propositions.
• Exceptional organizational leadership, with the ability to manage multiple complex campaigns simultaneously without losing sight of deadlines or detail.
• Creative thinker, comfortable bringing new ideas- Creative thinker who can develop "outside-the-box" activations that break through the noise of a crowded B2B market.
• Analytical mindset with the ability to work with minimal supervision and influence stakeholders across the organization.
• Comfortable using AI