California Marketing Coordinator

CW-Product Marketing

This is a Non-Employee Contingent Worker Role providing services for TIAA's family of companies and will be employed by TIAA's preferred 3rd Party Supplier. As a Non-Employee CW, perform a variety of moderately complex business planning, support, and project-related duties. Demonstrates an exceptional standard of quality and holds themselves accountable to achieving excellent results.

This role will sit onsite, likely in a hybrid capacity, at the location(s) listed in this posting.

The anticipated term of this engagement will be 23 months. This term could be extended based on company business needs.

Key Responsibilities and Duties

Recommends product positioning, associated marketing themes and media channels that align with target customer demographics.

Analyzes marketing data and interprets it for brand impact to report to management on implications for key products.

Utilizes the specific features and options of designated new products or enhancements in coordination with management and with other partners of the organization.

Conducting qualitative or quantitative research for market positioning, such as pricing, market assessment, or promotional and advertising research studies.

Analyzing marketing data, interpreting it for brand impact and reporting to management on implications for key products and services.

Coordinates with product development and marketing teams to ensure that customer needs/values are incorporated into product design, branding and marketing approaches.

Analyzes the product P&L (e.g. budgeting, expenditures, profitability, ROI etc.).

Reviews copies for advertising, marketing, training and communication materials, for new and enhanced products.

Educational Requirements

University (Degree) Preferred

Work Experience

3+ Years Required; 5+ Years Preferred

Physical Requirements

Physical Requirements: Sedentary Work

Career Level

7IC

Start Date: 05-Jan-2026

End Date: 31-Dec-2027

Travel Required: Yes

Base Pay Range: $44.85/hr - $74.71/hr

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.

Equal Opportunity

We are an Equal Opportunity Employer. TIAA does not discriminate against any candidate or employee on the basis of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.

Accessibility Support

TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.

If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:

Phone: (800) 842-2755

Email: accessibility.support@tiaa.org

Drug and Smoking Policy

TIAA maintains a drug-free and smoke/free workplace.