Business Marketing Senior Specialist

Business Marketing Senior Specialist

At AlixPartners, we solve the most complex and critical challenges by moving quickly from analysis to action when it really matters; creating value that has a lasting impact on companies, their people, and the communities they serve. By understanding, respecting, and honoring the needs of our employees, clients, and communities, AlixPartners actively promotes an inclusive environment. We strongly believe in the value that diversity brings to our experiences and are committed to the perpetual enhancements of initiatives, policies, and practices. We hold ourselves accountable by providing the space for authenticity, growth, and equity for everyone.

AlixPartners has embraced a hybrid work model to provide flexibility and support our employees' work-life integration. Our hybrid model combines a mix of in-person at an AlixPartners office on Tuesday, Wednesday, & Thursday, with remote working options for Monday and Friday.

Location: New York, NY. (hybrid)

In this highly interactive role within the AlixPartners' Corporate Services team, you will develop and deliver marketing programs that strengthen the Firm's brand and generate measurable pipeline growth for assigned practices. You will serve as a trusted marketing partner to practice leaders, translating business objectives into targeted, sophisticated marketing initiatives with global scalability. Success in this role means increasing awareness, deepening client relationships, and contributing directly to practice-level business development outcomes through disciplined campaign strategy and execution.

The Business Marketing Senior Specialist is a full-time role which reports to a Business Marketing Director and collaborates extensively across the Business Marketing function and Firm leadership. Paid relocation is not available for this position.

Own and execute integrated marketing programs for assigned practices, aligning campaign strategy to pipeline growth objectives and Firm priorities. Support the Firm's corporate brand and marketing strategy by championing its adoption in the sector/practice e.g., global thought-leadership themes and assets, brand guidelines and assets. Plan and execute high-impact events (small dinners, webinars, roundtables, hospitality programs), including associated tasks (audience targeting, invitation coordination, venue booking, vendor liaison, post-event follow-up, etc.) to ensure seamless delivery and measurable ROI. Manage campaign budgets within assigned scope, tracking performance metrics and optimizing resource allocation to maximize impact. Manage awards submission processes for publications such as, but not limited to, Lexology, Global Investigations Review, Global Arbitration Review, Chambers and others. Develop and refine campaign messaging pillars, ensuring alignment with brand standards and strategic objectives. Curate content on the practice's web pages, ensuring that it is up-to-date and regularly refreshed. Manage list builds for programs, coordinating post-program follow-up, and reporting on program success. Partner with sales enablement to ensure marketing collateral, targeting lists, and engagement strategies are current, data-informed, and strategically aligned. Partner with the Business Intelligence team to analyze and capture relevant market trends, competitor marketing strategies and buyer behavior and translating these into the Firm's marketing campaign strategy, messaging and targeting. Liaise with regional marketing teams, marketing specialists, and subject matter experts in digital, content, events, and media relations to l