Business Data Scientist, Youtube Marketing Shopping
USA Jobs
Business Data Scientist, YouTube Marketing Shopping
In this role, you will join the YouTube Marketing Data Science, Infra and Analytics (DSIA), an analyst team that influences and informs YouTube's marketing and products teams. You will work on projects that drive GTM and brand strategy for YouTube using data to ensure our marketing efforts are efficiently and effectively deployed.
As a Business Data Scientist on YouTube Shopping, you will be instrumental in optimizing marketing campaigns across the entire YouTube Shopping creator and viewer life-cycle. You will leverage your expertise in experimental design, data analysis, and machine learning to drive tangible improvements in creator engagement, viewer awareness, and overall platform efficacy.
Responsibilities include partnering with Growth Marketing and Product teams to analyze and optimize the end-to-end shopper journey, developing user segmentation and propensity models to power personalized marketing campaigns, collaborating with engineering and marketing to determine the signals needed to connect creators and viewers with the right offers at the right time, developing and owning the LTV models for YouTube shoppers, designing incentive programs experiments and optimizing life-cycle communications with incentives.
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