Brand Marketing Director

Brand Strategy & Positioning

Develop and execute a cohesive brand and marketing strategy that drives Hilma's growth across Amazon, DTC, and retail. Define and continuously refine brand positioning using consumer insights, market data, and competitive intelligence. Maintain a deep understanding of the customer and competitive landscape to shape strategies that attract new users and strengthen loyalty.

Integrated Marketing & Creative Execution

Create and lead the planning of fully integrated marketing campaigns across paid, owned, and earned channels-including digital, retail activations, PR, influencer, and partnerships. Drive the creative briefing process to ensure messaging, visuals, and storytelling align with commercial objectives and brand strategy. Ensure all campaigns deliver against performance targets and contribute to brand equity and revenue growth.

Partnerships & Community Growth

Identify, negotiate, and manage strategic partnerships that expand brand awareness, acquisition, and engagement. Develop co-branded initiatives with external partners to create unique consumer experiences and build community.

Customer Experience

Own the end-to-end Hilma customer experience across ecommerce, Amazon, and retail. Oversee customer inquiries, feedback channels, and ongoing insight generation to inform improvements across the funnel.

Portfolio Management + Product Development

Lead portfolio and lifecycle management, including SKU rationalization and channel strategy. Partner closely with product development on innovation, from insight generation and concepting to ingredient selection, pricing, and commercialization.

Budget + Performance

Own P&L performance and drive growth through strategic decisions across pricing, promotion, innovation, margin, and distribution. Manage marketing budgets and develop KPI dashboards to track and report on marketing performance and ROI.

Team Leadership

Lead, mentor and inspire a high-performing marketing team, fostering a culture of learning, collaboration, curiosity and growth.

You Will Love This Job If

Marketing makes you tick: you have deep experience in using marketing to scale awareness for CPG and wellness brands and are energized by an omnichannel strategy and the ability to be nimble with cross-channel marketing. You have a strong understanding of performance media, e-commerce platforms, lifecycle marketing, and analytics. You are a strategic thinker who loves to problem solve you have a track record of developing long-term marketing strategies and delivering on revenue and margin goals. You are data driven and love the numbers: you are excited by understanding performance--you use your analytical skills to translate complex data into actionable insights and next steps. You live + breathe CPG + wellness: you have your finger on the pulse of innovation in CPG, and are personally passionate about the wellness category, using your deep knowledge of the space to drive ideation and innovation in both marketing and product development. You are: A top performer with 7+ years in omnichannel marketing with experience in CPG and wellness Comfortable in a fast-paced, scrappy startup environment Expert in performance marketing Strong leader with track record of leading marketing teams and scaling brands A creative thinker with tons of new ideas Organized with a high level of attention to detail People management experience

Why Hilma

Mission driven team that just won't quit Opportunity to be a part of a brand that is creating a new standard of care Ground floor of a fast-growing company in the CPG space Competitive salary and benefits