Associate Director, Patient Marketing - Digital

Associate Director Of Patient Marketing

Insmed is a global biopharmaceutical company on a mission to transform the lives of patients living with serious and rare diseases. Our most valuable resource is our employees, and everything we do is motivated by a patients-first mentality. We are dedicated to growing our team with talented individuals from around the world who are willing to challenge the status quo, solve problems, and work collaboratively with a sense of urgency and compassion. Guided by our core values of collaboration, accountability, passion, respect, and integrity, we aim to foster an inclusive, diverse, and flexible work environment, where our employees are recognized for leaning in and rolling up their sleeves. If you share our vision and want to work with the most dedicated people in the biopharma industry, come to Insmed to accelerate your career.

Insmed is dedicated to creating a collaborative environment where our team can thrive. Every day, our employees turn their passion for science and research into innovative solutions for patients. That's why we've been named the No. 1 company to work for in the biopharma industry in Science's Top Employers survey for four years in a row. A Certified Great Place to Work We believe our company is truly special, and our employees agree. In July 2025, we became Great Place to Work-certified in the U.S. for the fifth year in a row. We are also honored to have been listed on the Best Workplaces in Biopharma, Best Workplaces in New York, PEOPLE Companies That Care, Best Workplaces for Women, Best Workplaces for Millennials, and Best Medium Workplaces lists.

We are seeking an Associate Director of Patient Marketing, accountable for developing and implementing digital and performance marketing strategies. This role will focus on reaching and engaging patients through digital channels to educate, inform and drive action at critical junctures of the patient journey. You will be a key member of the Brand Team for Insmed's in-line rare disease respiratory product with a potential new indication in the pipeline and will be responsible for the development and execution of strategies and tactics in collaborations with key cross-functional partners to ensure we continuously meet patient needs and drive brand objectives. You will use a multitude of channels - and identify new and innovative approaches and tools- to educate, engage and support patients throughout their journey. You will marry deep patient insights and analytics with the optimal set of digital experiences to enhance every interaction with our patients and drive brand goals. This position will report to the Director, Patient Marketing Lead, and is based in Bridgewater, NJ. This is a hybrid role, which includes regular in-person with purpose meetings. This position does not have any direct reports.

Responsibilities

• Digital Marketing: Own the development and implementation of digital and performance marketing initiatives based on experience, e.g., Paid Social & Display, Search Engine Marketing, Point of Care, website and video development.
• Insight Generation: Synthesize actionable insights from a mix of qualitative and quantitative data to continuously refine marketing strategies, optimize campaign performance, enhance patient experience and increase return on investment.
• Strategy Development: Develop and implement comprehensive multi-channel marketing strategies to effectively engage patients throughout their journey.
• Peer and Cross-Functional Leadership: Influence without direct authority, collaborate across functions - including franchise marketing teams, healthcare provider and payer marketing, product communications, patient services, information technology, sales, commercial effectiveness, learning and development, advocacy, compliance, medical, legal and regulatory teams.
• Innovation: Stay informed on the latest developments, standard methodologies and emerging trends in the field to drive continuous improvement and innovation in patient marketing strategies.