AI & Marketing Transformation Lead

Accenture Song AI & Marketing Transformation Lead

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span from ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence.

Role Overview

The AI & Marketing Transformation Lead drives enterprise AI-enabled marketing and digital transformation initiatives across retail, CPG, travel, and B2B sectors. This role partners with C-suite leaders to identify high-value AI use cases, architect integrated MarTech ecosystems (Adobe, Salesforce, CRM, CDP, loyalty, AI platforms), and deliver ROI-driven roadmaps that accelerate growth, personalization, and operational efficiency.

This is a strategic transformation role—not a PMO or pure implementation position.

Key Responsibilities

Identify, prioritize, and scale high-impact AI use cases with measurable revenue or EBIT impact.

Architect integrated MarTech and personalization strategies across Adobe, Salesforce, CRM, loyalty, and analytics platforms.

Build value-based business cases and executive-ready transformation roadmaps.

Lead multi-workstream digital transformation programs.

Advise C-suite leaders on AI investment, sequencing, and capability maturity.

Owns enterprise transformation vision and executive relationships.

Leads multi-million-dollar programs and drives origination.

Shapes AI and marketing transformation offerings.

Leads major transformation workstreams.

Develops AI and MarTech strategies and value cases.

Partners with senior leaders to deliver roadmap execution.

Here's What You'll Need

Minimum 10 years of experience in a marketing services delivery role within direct marketing, campaign management, marketing service provider, marketing agency, and/or marketing operations.

Minimum 5 years of experience in a leadership position leading a team of global marketing services professionals.

Minimum 5 years of experience with transactional databases and marketing automation platforms/technologies; e.g., Salesforce Marketing Cloud/Exact Target, Adobe Campaign, IBM Campaign/Unica, Siebel-Marketing, Oracle-CRM-Marketing, SAP-CRM-Marketing, Eloqua, Marketo.

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below. We anticipate this job posting will be posted until 04/26/2026.

Role Location Annual Salary Range:

California $163,000 to $434,000

Cleveland $150,900 to $347,200

Colorado $163,000 to $375,000

District of Columbia $173,500 to $399,300

Illinois $150,900 to $375,000

Maryland $163,000 to $375,000

Massachusetts $163,000 to $399,300

Minnesota $163,000 to $375,000

New York $150,900 to $434,000

New Jersey $173,500 to $434,000

Washington $173,500 to $399,300

Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.

If you would like to be considered for employment opportunities with Accenture and have accommodation needs such as for a disability or religious observance, please call us toll free at 1 (877) 889-9009 or send us an email or speak with your recruiter.

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.