Digital Marketing Specialist - Remote Eligible

Digital Marketing Specialist

The Marketing Automation Specialist is responsible for executing, maintaining, and optimizing marketing programs with a focus on presale and behavioral email campaigns. This role sits within the D2C Marketing team and leverages Salesforce Marketing Cloud (SFMC) to deliver personalized, data-driven communications that support customer acquisition and enrollment.

Key responsibilities include:

• Build, QA, and deploy email campaigns in Salesforce Marketing Cloud (Email Studio & Journey Builder)
• Execute presale, lifecycle, and triggered email campaigns (batch and always-on)
• Manage and maintain Journey Builder workflows, including triggers, decision splits, and timing
• Monitor automation health and troubleshoot issues to prevent campaign disruptions
• Develop and implement audience segmentation using data extensions and SQL (as applicable)
• Partner with data and technology teams on campaign requirements, data feeds, and enhancements
• Conduct end-to-end QA and UAT validation (data, logic, rendering, links) prior to launch
• Support campaign performance tracking, A/B testing, and optimization recommendations

Required skills/qualifications include:

• 3–5+ years of experience in marketing automation and/or email marketing
• Hands-on experience with Salesforce Marketing Cloud (Email Studio & Journey Builder required)
• Experience building and executing campaigns using audience segmentation and data-driven logic
• Strong QA discipline and attention to detail in campaign execution
• Experience managing multiple campaigns and deadlines in a fast-paced environment
• Strong cross-functional collaboration skills

Preferred skills include:

• Experience with SQL and data extensions in SFMC
• Familiarity with lifecycle and behavioral/triggered campaigns
• Experience with presale and acquisition campaigns
• Basic knowledge of HTML/CSS for email troubleshooting
• Experience with A/B testing and campaign optimization

Tools/technology include:

• Salesforce Marketing Cloud (Email Studio, Journey Builder)
• SQL (for segmentation and data queries)
• Email QA and testing tools
• Analytics/reporting tools (internal or platform-based)

Benefits summary: Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate or annual salary only, unless otherwise stated. In addition to base compensation, full-time roles are eligible for Medical, Dental, Vision, Commuter and 401K benefits with company matching. IND123