Anthropologie Group Senior Manager Of Social Media Content

Social Media Content Leader

Anthropologie Group is seeking a highly creative, culturally fluent, and ideas-driven leader to oversee Social Media Content across the portfolio. This individual will help shape the vision for social-first storytelling — developing emotionally resonant, visually compelling, entertaining, and culturally relevant content that positions Anthropologie Group as a leader in the evolving social landscape.

We are looking for someone with exceptional taste and a strong visual point of view — someone deeply immersed in fashion, culture, creators, and social behavior. The ideal candidate is an ideas machine: constantly spotting trends, identifying cultural opportunities, and turning them into socially native content that drives engagement, conversation, and brand relevance.

This role is for someone who thrives in fast-moving environments and loves the process of ideating, testing, learning, and evolving content in real time. They should be excited by big swings, reactive storytelling, and building content audiences genuinely want to engage with and return to.

This individual will lead the development of social content across all key channels and oversee a team responsible for concepting, shooting, creator partnerships, content planning, and execution across Anthropologie Group brands. In close partnership with Creative teams, they will help build a fast-moving social content engine that balances fashion, lifestyle, and cultural storytelling in a way that feels elevated, socially native, and culturally relevant.

Role Responsibilities

Content & Creative Leadership

• Lead social content development across Anthropologie Group brands, ensuring content aligns with brand vision, channel strategy, cultural relevance, and audience behavior.
• Concept and develop innovative, social-first content ideas, storytelling frameworks, and recurring franchises that drive engagement and brand affinity.
• Translate trends, fashion, creators, and internet culture into timely and compelling content opportunities.
• Lead content ideation, planning, and execution for social shoots, including storyboarding, creative direction, and platform-native content development.
• Partner closely with Creative teams to strike the right balance between fashion, lifestyle, and cultural storytelling across channels.
• Help build a fast-moving social content engine capable of reacting quickly to culture and turning ideas into scalable content.
• Foster a test-and-learn environment that encourages experimentation, iteration, and creative risk-taking.

Creator & Talent Strategy

• Oversee creator casting and partnership strategy across social campaigns and ongoing brand storytelling.
• Lead communication and collaboration with external content agencies and creative partners.
• Negotiate creator partnerships, usage rights, and social-first creative deliverables.
• Identify emerging talent, creators, and cultural voices that align with the Anthropologie customer and brand positioning.

Team Leadership & Cross-Functional Collaboration

• Lead, mentor, and inspire a high-performing social content team while fostering a collaborative, creative, and solutions-oriented culture.
• Establish clear workflows, creative processes, timelines, and communication structures across projects.
• Partner cross-functionally with Marketing, Creative, Merchandising, Digital, and Ops teams to align social storytelling with broader business initiatives.
• Present creative concepts, content opportunities, and social insights to leadership and executive stakeholders.

Role Qualifications

• 6–8+ years of experience in social media, content creation, fashion, editorial, creative production, or digital storytelling.
• Exceptional taste level with a strong eye for fashion, styling, lo-fi videography, storytelling, and visual aesthetics.
• Strong creative thinker and content creator with the ability to concept big ideas, storyboard, direct shoots, and bring socially native content to life.
• Deep understanding of Instagram, TikTok, Pinterest, YouTube, creators, and evolving platform behaviors.
• Passion for internet culture, trends, creators, and reactive storytelling.
• Experience leading creator casting, influencer partnerships, talent negotiations, and external creative relationships.
• Strong leadership, collaboration, and team management skills with the ability to inspire creative teams and move ideas forward quickly.
• Highly organized with experience managing multiple projects, timelines, budgets, and production workflows simultaneously.
• Entrepreneurial mindset with a passion for testing, learning, iterating, and building content audiences genuinely want to engage with and share.

The Perks

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits

EEO Statement

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.