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Abm Marketing Manager - Remote Eligible
Develop and execute targeted marketing campaigns for key accounts to drive engagement.
Remote
Senior
$150,000 - 160,000 USD / year
1 week ago
✨ About The Role
- The ABM Marketing Manager will be responsible for generating opportunities within target accounts and personas, focusing on both new business and existing customers.
- The role involves developing strategies and executing campaigns that engage target audiences, requiring collaboration across marketing, sales, and customer success teams.
- The candidate will work closely with product marketing to understand market segments and key personas, translating insights into effective campaigns.
- Aligning messaging with sales teams to ensure synchronized communication and measurable outcomes is a key responsibility.
- The role requires leveraging analytics to track campaign performance and adjust strategies as needed to maximize effectiveness.
⚡ Requirements
- The ideal candidate will have over 4 years of experience in B2B SaaS demand generation, with a strong focus on account-based marketing strategies.
- A proven track record of driving engagement, pipeline, and revenue is essential for success in this role.
- The candidate should possess a firm understanding of how ABM programs work, particularly in tailoring marketing efforts to different audience segments.
- Experience collaborating with internal marketing teams, sales development representatives, and sales teams to execute integrated campaigns is crucial.
- Strong analytical skills and familiarity with marketing and sales tools, particularly Salesforce and marketing automation platforms, are necessary.
About UpKeep
Mobile-first software for maintenance teams.