Intermediate Advisor, Communications And Marketing

Communications and Marketing Specialist

Contribute to the development and growth of programs and services offered by the sector through strategic use of marketing and communication tools. Generate web content, conceptualize and implement communications and marketing plans to project a positive image, promote the brand and increase the visibility of the sector. Act as resource person to employees of the sector on inquires related to communications and marketing to ensure compliance with established policies and standards.

Typical Accountabilities

• Communications: Develop and execute an annual communications plan that supports the sector's communications needs for various internal and external target audiences. To this end, write content for annual reports, news bulletins, brochures, speeches, web, social media and press releases and coordinate translation. Perform needs and cost/benefit analyses of proposed communications plans to support the annual budget planning of the sector and ensure that related activities comply with budget limits.
• Marketing: Develop and implement marketing strategies for the sector contributing to the corporate marketing and communications plan. To this end, design marketing material, and collaborate with graphic designers and photography and printing resources in its production to promote the sector while ensuring compliance with graphic standards. Perform needs and cost/benefit analyses of proposed marketing plans to support the annual budget planning of the sector and ensure that related activities comply with budget limits. Quality assurance: Develop performance indicators and monitor performance by executing consultations and surveys in order to maximize the effectiveness of marketing and communications activities/products of the sector. Analyze results and coordinate improvements to optimize the use of marketing and communications tools.
• Trends and needs analysis: Initiate and execute market research studies and analyze results to identify potential new markets and program/service offerings. Analyze and evaluate communications and advertising needs and propose solutions contributing to annual strategic plan of the sector.
• Media relations: Act as the first point of contact for relations with media to facilitate responses to media requests and make referrals to subject matter experts when necessary.
• Client advice: Provide advice and tools to employees of the sector in the preparation of communications and promotional material to ensure visual identity and compliance to communication policies, web, accessibility and official language standards. Act as resource person for the sector for inquiries pertaining to the creation of accessible documents.
• Web content management: Anticipate requirements and generate web content to best meet ongoing business needs while ensuring compliance with web, official language and accessibility standards and established policies. Develop and evaluate performance indicators for web usage and usability, and coordinate improvements to maximize the effectiveness of the sector's web sites.
• Events management: Lead all aspects of planning and execution for small- to mid-sized events for student recruitment and other special events in order to project a positive image of the faculty and/or the university. To this end, form and chair event planning committees, identify elements and timelines, monitor and communicate progress. Develop event budgets and ensure that all activities take place within budget limitations. Develop performance indicators and monitor performance to maximize the effectiveness of liaison and recruitment activities.
• Liaison: Participate in internal and external meetings and events in order to facilitate outreach, engagement, and collaboration. Promote programs, developments, and ongoing activities. Represent the sector during external recruitment activities.

Knowledge, Experience and Skills

• Knowledge of marketing and communications principles normally acquired through a postsecondary degree in a related discipline or an equivalent combination of education and work experience
• Minimum 3 years of demonstrated experience in a similar role
• Advanced knowledge of computer systems and software including graphic design and web applications, social media platforms, spreadsheets, databases, Internet and e-mail
• Knowledge of web accessibility guidelines and experience in their application
• Experience in developing and implementing a communications plan
• Experience giving presentations to large groups in both official languages
• Experience in event planning and organization
• Experience managing projects
• Strong public relations, interpersonal and communication skills
• Strong organizational skills
• Ability and availability to occasionally travel outside of the city to facilitate recruitment activities, and to work outside of normal office hours
• Bilingualism - French and English (spoken and written)

The University of Ottawa embraces diversity and inclusion in the workplace. We are passionate about our people and committed to employment equity. We foster a culture of respect, teamwork and inclusion, where collaboration, innovation, and creativity fuel our quest for research and teaching excellence. While all qualified persons are invited to apply, we welcome applications from qualified Indigenous persons, racialized persons, persons with disabilities, women and LGBTQIA2S+ persons. The University is committed to creating and maintaining an accessible, barrier-free work environment. The University is also committed to working with applicants with disabilities requesting accommodation during the recruitment, assessment and selection processes. Applicants with disabilities may contact hrtalentmanagement@uottawa.ca to communicate the accommodation need. All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.