Senior Marketing Manager - Remote

Caring. Connecting. Growing Together.

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale.

Position in this function is responsible to lead the strategy and execution of value-added services programming for Optum Financial members, including discount programs, advertising, loyalty initiatives, and other activation and engagement offerings. This role will help define the roadmap for member value creation, help negotiate and manage partner activation, and ensure compliance while driving measurable awareness and adoption. In addition to enhancing member experience, the position focuses on delivering brand and retailer partner engagement through co-marketing campaigns and joint value propositions. The ideal candidate is passionate about influencing consumer behavior, creating win-win partnerships, and scaling programs that benefit both members and partners. Experience in CPG, large retailers, or loyalty ecosystems is highly desirable.

You'll enjoy the flexibility to work remotely from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• 6+ years in payer, benefits, loyalty, or consumer incentive programs
• Proven experience launching value-added services or rewards programs at scale
• Data-driven decision-making and experience with testing and optimization
• Familiarity with media networks and advertising constructs
• Expertise in partner marketing and co-branded campaign execution
• Proven solid commercial acumen and interpersonal skills
• Proven ability to manage compliance and legal requirements

Preferred Qualifications:

• Experience with UHC, AARP, or Medicare programs
• Knowledge of loyalty program design and consumer engagement strategies
• Familiarity with CMS marketing and communications guidelines
• Background in CPG or major retailer partnerships

All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy.

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). The salary for this role will range from $89,900 to $160,600 annually based on full-time employment. We comply with all minimum wage laws as applicable.

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.