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Key Account Manager

Drive annual growth for key accounts through strategic portfolio activation and channel planning
Sofia, Bulgaria
Junior
21 hours agoBe an early applicant
Unilever

Unilever

Multinational consumer goods giant producing food, personal care, home care, and hygiene products sold in over 190 countries.

Strategic Account Manager

This role exists to drive customer growth, elevate channel performance, and unlock the full potential of Unilever's HPC & Foods portfolio through strategic account management and data-driven execution. It enables the organisation to deliver sustainable, profitable growth, strengthen customer partnerships, and ensure excellence in planning, forecasting, and activation across key retail channels. You'll be part of a team that believes in doing work that matters — for people and the planet.

Because here, we don't just hire for jobs. We invite you to be part of something bigger.

Key Responsibilities

  1. Achieve annual targets across assigned channels.
  2. Develop and maintain strong, trust-based relationships with key customers to drive joint business growth.
  3. Design and implement portfolio, merchandising, and activation plans that strengthen category performance.
  4. Identify customer needs and deliver tailored commercial solutions that improve business results.
  5. Act as the primary point of contact between customers and internal cross-functional teams.
  6. Prepare detailed sales briefs for planned activities, including timings, mechanisms, objectives, and responsibilities.
  7. Monitor channel expenditure versus budget, ensuring full financial discipline and accuracy of supporting documentation.
  8. Conduct regular reporting, performance analysis, and post-evaluations of activities; leverage insights to create action plans.
  9. Lead annual negotiations with key customers and support forecasting and volume planning processes.
  10. Track competitors' activities and perform market visits (minimum weekly), sharing insights and actions with relevant teams.

Required Qualifications

  • Minimum 2 years of experience as a Key Account Manager or similar role within FMCG.
  • Strong commercial acumen with proven experience in customer management and negotiation.
  • Proficiency in Microsoft Office and CRM systems.
  • English language proficiency.
  • Valid driving licence.

Preferred Qualifications

  • Strong analytical skills with the ability to translate data into actionable insights.
  • Experience in building customer development plans and managing joint business processes.
  • Knowledge of retail landscape, shopper behaviour, and category dynamics.

Unilever is an organisation committed to equity, inclusion, and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their 'Whole Self' to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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Key Account Manager
Sofia, Bulgaria
Sales
About Unilever
Multinational consumer goods giant producing food, personal care, home care, and hygiene products sold in over 190 countries.