B&W Catman & Shopper Channel Marketing For Beauty Discovery Channels

Channel Strategy And Shopper Marketing Manager

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. You will work on brands that are loved and improve the lives of our consumers and the communities around us. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues who provide mentorship and inspiration so that you can become a better you.

The Channel Strategy and Shopper Marketing Manager delivers consistent, competitive, and profitable growth by translating the Beauty & Wellbeing brand strategies into holistic category growth programs in Beauty Discovery channels that get our key products distributed and placed in more outlets. This requires an in-depth understanding of category-channel portfolio opportunities and competitiveness, that leads to the development and deployment of strong shopper and trade marketing programs activating the 4Ps (product, price, place, promo) that considers category trends/ opportunities, shopper needs, and retailer/channel priorities, while ensuring investment efficiency.

What Will Your Main Responsibilities Be:

• Develop and deploy category growth strategy for Beauty, E-Comm, Health, and Proximity channels including a comprehensive distribution strategy across the eRTM, based on category data, shopper insights, and retailer/channel opportunities.
• Develop and deploy robust category commercial plans and define right investment model to deliver competitive and profitable business results.
• Defines category channel execution blueprint to ensure our brands reach and win shoppers at both the physical and digital shelves.
• Brings the voice of the shoppers and/or retailers into the country business unit, to ensure plans are designed for channel, especially in terms of portfolio and deployment plans.
• Collaborates with cross-functional teams across Marketing, Sales, Supply Chain, and Finance to drive category-channel growth agenda internally in Unilever.
• Achieve Key targets in terms of channel growth, distribution, spend efficiency.

Experiences & Qualifications WHAT YOU WILL NEED TO SUCCEED

• Strategic, collaborative, proactive, detail-oriented, data-driven, innovative/creative.
• Shopper- and consumer-obsessed: strives to understand consumers and shoppers to know the right triggers and barriers to drive behavioral change.
• Data-driven creator: doesn't just analyze data, but is able to translate data into actionable insights to create category growth programs with channels and retailers.
• Curious about the unknown and finds proactive ways to learn and upskill, unlock new ways of doing things or new approaches to old processes to lead to pioneering executions.
• Business acumen and ownership mindset: understands key levers to deliver business results and takes ownership of results.
• Project Management and Communication skills: able to manage project networks, can clearly and effectively communicate and collaborate with cross-functional partners to land projects and shared objectives OTIF.
• Strategic influencing: able to drive category agenda with different high-level stakeholders and partners to deliver business objectives.
• Background in Category management, Shopper channel marketing and Trade Marketing
• Familiar with data analytics tools and dashboards
• Digital/Dcommerce marketing knowledge
• Has Industry background preferably beauty and personal care, FMCG, e-commerce

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. Unilever is an organization committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their 'Whole Self' to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.