Digital Marketing Strategist

(un)Common Logic

(un)Common Logic is a digital marketing agency based in Austin, Texas, founded in 2008 originally as 360Partners. Our talented team of experts relentlessly strives for excellence in marketing performance and exceptional customer service. We tackle challenging digital marketing problems by using data to uncover surprising details, then applying human intelligence to turn that information into uncommon results. Yes, we offer all the usual benefits like unlimited vacation after two years, Summer Fridays, hybrid/remote/in-office schedules, and more — but those aren't the main reasons to join us. While we are laid-back and fun to be around, we are also dedicated to achieving outstanding performance. You will work alongside a team of passionate individuals who geek out on their work and get excited when they deliver excellent results for our clients. The Austin-American Statesman has named us a "Top Workplace" for the past ten years in a row. Every member of our team is committed to upholding our (un)common values: Do what it takes to deliver excellent results. Have the right attitude. Do the right thing. Communicate directly and honestly. Do what you say you will do. Always learn and try new things.

We are seeking an experienced digital marketing account strategist with strong skills in PPC and SEO. You will lead tactical execution and implementation, develop client strategy, and analyze performance for a portfolio of 5-10 clients, while also managing day-to-day client relationships and acting as a trusted strategic partner. (un)Common Logic is poised for growth as more companies begin to rely on digital marketing as their primary method of reaching prospective customers. With ambitious plans to double the size of our agency in the next 2-3 years, we are looking for talented individuals to help drive our success. This is where you come in!

This role requires the candidate to perform deep data analyses to achieve measurable results that exceed client expectations.

SEO Responsibilities:

• Develop and implement SEO strategies to enhance website visibility, increase organic traffic, and boost revenue.
• Conduct keyword research and competitive analyses, and optimize website content accordingly.
• Perform technical audits of the website to identify areas for improvement.

PPC Responsibilities:

• Own day-to-day management and optimization of campaigns, including building the account structure, keyword and audience strategy, and determining bidding strategies
• Launch ad & creative testing plans and optimize landing pages for improved performance
• Ensure PPC accounts remain on budget and meet client performance goals.
• Strong skills in running projections and forecasting the performance of paid media campaigns

The Digital Marketing Strategist will have the following day-to-day responsibilities in their role: Overall Responsibilities:

• Build and execute strategic digital marketing plans (both short and long-term) for each client.
• Own day-to-day communications with clients and maintain a positive, proactive relationship.
• Provide strategic recommendations applicable to each business model and goals.
• Perform deep data analyses to achieve measurable results that exceed client expectations.
• Assist other team members as needed to ensure satisfied clients

Requirements:

• 5+ years of experience in paid search or SEO
• Deep experience in building and optimizing campaigns and budgets in Google Ads, setting up and troubleshooting conversion tracking, etc.
• Highly proficient with GA4, GTM and analytics/tracking tools
• Client management experience (digital agency experience strongly preferred)
• Highly proficient in Excel data analysis (pivot tables, VLOOKUPs, etc.) and data aggregation to extrapolate key insights
• Demonstrated persistence, tenacity, and an ability to overcome obstacles
• A sense of humor

Does this sound like a place you would like to work? We would love to talk to you!