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Marketing & Campaign Manager (m/f/d)

Develop and execute data-driven digital marketing strategies to grow brand presence
Amstetten, Lower Austria, Austria
Mid-Level
€47,587 EUR / year
yesterday
Umdasch Group

Umdasch Group

Provides formwork, scaffolding, and retail construction solutions, combining engineering, digital services, and project management for global building projects.

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Marketing & Campaign Manager

Do you want to work for an innovative and reliable partner in the construction industry? For over 150 years, Doka has been a leading provider of formwork and scaffolding solutions. With more than 9,000 employees in 58 countries and 160 locations on 5 continents, we go the extra mile with passion and dedication. Realize your potential in a supportive, high-performance work environment that is focused on continuous growth. Let's shape the future together.

We make it work.

Job Description

We are looking for a strategic marketing professional who can translate business goals into impactful, data-driven marketing strategies. In this role, you will collaborate closely with cross-functional teams across the organization, drive digital transformation initiatives and shape how our brand positions itself in a rapidly evolving environment.

Your Key Responsibilities

  • Develop integrated marketing strategies that enable measurable business growth.
  • Collaborate with Product Management, Design & Communications to create targeted digital campaigns.
  • Lead go-to-market strategies for new products and services together with regional teams.
  • Use data and analytics to track performance and continuously optimize campaigns.
  • Contribute strategic and creative ideas that strengthen our digital presence and brand storytelling.
  • Support the development and optimization of E-Commerce initiatives to enhance digital customer experiences.

Qualifications

  • Degree in Marketing, Business Administration, Communication, or a related field.
  • Several years of professional experience in marketing, branding, or agency environments.
  • Proven experience in supporting digital transformation within marketing.
  • Strategic thinker with a hands-on mentality and high-quality standards.
  • Ability to build and maintain strong relationships with internal and external stakeholders, including senior leadership and regional teams.
  • Excellent communication and collaboration skills; confident in working across multiple functions.
  • Experience in data-driven decision-making and performance measurement.
  • Strong interest in digital marketing, analytics, and emerging technologies (e.g., AI).
  • Fluency in English; German is a strong plus.

Bonus Qualifications

  • Understanding of digital business models and how they influence modern marketing strategies.
  • Experience in fast-moving, digitally evolving environments.
  • Familiarity with digital tools, marketing automation, and analytics platforms.

Additional Information

We offer:

  • An international position ideally based near one of the Umdasch locations, with regular visits to Doka's Headquarter in Amstetten
  • Flexible working hours without fixed core hours
  • Possibility to work from home
  • Attractive working environment with, for example, canteen with fresh cuisine (Amstetten), vitality and sports program, etc.
  • Company shuttle bus to and from Amstetten train station
  • Further training opportunities

A salary in line with the market is offered for this position, which is based on the specific qualification and adequate professional experience. We are required by law to state a minimum salary. The minimum annual gross salary for this position is € 47,587,- according to the collective agreement (woodworking industry).

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Marketing & Campaign Manager (m/f/d)
Amstetten, Lower Austria, Austria
€47,587 EUR / year
Marketing
About Umdasch Group
Provides formwork, scaffolding, and retail construction solutions, combining engineering, digital services, and project management for global building projects.