✨ About The Role
- The Product Marketing Manager will enhance the Rocket Visa Signature® Card user experience through cross-functional collaboration.
- Responsibilities include developing and optimizing customer engagement campaigns across multiple channels.
- The role involves creating compelling marketing copy and content to motivate cardholders at different stages of their journey.
- The candidate will partner with Product and Research teams to evaluate product-market fit and gather customer insights.
- The position requires designing and implementing A/B tests to optimize campaign performance and user engagement.
⚡ Requirements
- The ideal candidate will have 3-4 years of experience in product marketing or lifecycle marketing.
- Strong copywriting skills are essential, with the ability to adapt writing for various mediums and audiences.
- Excellent communication skills, particularly with internal stakeholders, are necessary for success in this role.
- The candidate should possess strong project management and cross-functional communication skills.
- Exceptional organizational and time management skills are required to thrive in a fast-paced environment.
- Experience in building successful lifecycle marketing campaigns is crucial.