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ASO & Marketing Funnel Optimization Manager - Remote Eligible
Optimize app visibility through ASO strategies and creative testing for maximum conversion.
RemoteSan Francisco Bay Area
Senior
$120,000 - 150,000 USD / year
2 months ago
Truebill (Acquired by Rocket Money)
Live your best financial life
Job is no longer active
3 Similar Jobs at Truebill (Acquired by Rocket Money)
✨ About The Role
- Develop and implement a growth strategy focused on App Store Optimization (ASO) improvement while maintaining a consistent testing cadence
- Collaborate with cross-functional teams to conduct landing page experiments to improve paid advertising campaigns and enhance website conversion rates
- Analyze data to create dashboards and utilize insights to execute impactful tests that advance the overall marketing strategy
- Collaborate with Product and Engineering teams to devise and execute tests that significantly advance the overall strategy
- Offer competitive compensation, health, dental, vision plans, matching 401k, unlimited PTO, daily lunch, snacks, coffee, and commuter benefits
âš¡ Requirements
- Experienced digital mobile marketer with 3-5 years of experience in media buying and scaling app store presence, preferably in the Fintech space
- Proficient in A/B testing tools like Storemaven, Google Experiments, and keyword research tools like SensorTower, AppAnnie, and AppTweak
- Skilled in creating strong creative briefs for internal and external creative teams
- Strong analytical skills to derive insights from data and make actionable recommendations
- Background in working with Mobile Measurement Partners and data visualization tools like Singular and Looker would be beneficial for success in this role
ASO & Marketing Funnel Optimization Manager - Remote Eligible
RemoteSan Francisco Bay Area
$120,000 - 150,000 USD / year
Marketing
Job is no longer active
About Truebill (Acquired by Rocket Money)
Live your best financial life