Salesforce Administrator, Marketing Operationsapply

Salesforce Administrator, Marketing Operations

Tripleseat is the leading web-based event management and sales platform designed for restaurants, hotels, and unique venues. Our mission is to simplify and streamline the event planning process, allowing our clients to focus on delivering exceptional customer experiences. By automating and enhancing event operations, we help create thousands of unforgettable experiences each year at your favorite restaurants and venues.

Location: Concord, MA or Boston, MA (Hybrid) Preferred, Open to Remote

The Opportunity

We're looking for a Salesforce Administrator, Marketing Operations to build, optimize, and maintain a high-performing top-of-funnel (TOFA) engine across Salesforce and HubSpot. Reporting to the Director of Sales Operations, this role bridges marketing, business development, and systems to ensure seamless lead flow, clean data, and actionable insights across the buyer journey.

You'll be responsible for improving conversion and movement through the bowtie funnel—from Awareness (AQL) to MQL to SQL—by managing integrations, automations, and data enrichment programs that help sellers focus on the highest-quality opportunities. If you thrive at the intersection of technology, process, and growth, this role offers the chance to make a measurable impact on revenue generation and operational excellence.

What You'll Own

Salesforce Administration & Optimization

• Own the configuration, automation, and optimization of Salesforce for marketing and top-of-funnel processes.
• Partner with the Director of Sales Ops to align lead management, routing, and reporting with GTM strategy.
• Implement and manage integrations with RevenueHero, HubSpot, ClayAI, DataLane, Brizo, and Outreach.io.
• Improve system scalability and reduce duplication across records, campaigns, and lead sources.
• Maintain data hygiene standards—ensuring a single source of truth across accounts, contacts, and leads.
• Track and report on funnel performance, using data to identify where leads or prospects stall and implement technical enhancements that increase flow through each stage.

HubSpot Integration, Troubleshooting & Enhancement

• Serve as the HubSpot–Salesforce integration expert, ensuring bidirectional syncs are functioning accurately and efficiently.
• Manage field mapping, data validation, deduplication logic, and sync troubleshooting between systems.
• Collaborate with Marketing to ensure campaigns, forms, and workflows in HubSpot are connected correctly to Salesforce campaigns and lead sources.
• Proactively identify sync issues or discrepancies and resolve them through automation updates or API enhancements.
• Support technical upgrades, connector releases, and sandbox testing to ensure stability and scalability.
• Develop documentation and best practices for HubSpot–Salesforce data flow and governance.

Lead Management & Funnel Conversion

• Design and maintain lead lifecycle stages and scoring models that surface qualified opportunities faster.
• Partner with B2B Marketing on lead nurture campaigns, ensuring accurate tracking from MQL → SQL → Closed Won.
• Monitor conversion rates at every stage of the bowtie funnel, surfacing insights to improve velocity and quality.
• Optimize routing logic and lead assignment rules to minimize response time and increase connect rates.
• Build dashboards to visualize TOFA metrics (AQL, MQL, SQL, Velocity, Conversion, Attribution) and communicate performance to leadership.

Cross-Functional Collaboration

• Partner closely with the B2B Marketing, Business Development, and Revenue Operations teams to unify campaign-to-pipeline workflows.
• Ensure Salesforce and HubSpot data syncs properly—supporting multi-touch attribution, campaign tracking, and ROI analysis.
• Collaborate with Enablement to ensure sellers and business development reps are trained on lead workflows, scoring logic, and new automation updates.
• Work with stakeholders to identify friction points in lead handoff or funnel progression, and develop process improvements that drive measurable conversion gains.

Data Governance & Enrichment

• Manage ongoing data cleanup and enrichment projects to maintain accuracy, completeness, and segmentation quality.
• Leverage ClayAI, DataLane, and Brizo for enrichment, de-duplication, and scoring optimization.
• Develop standardized operating procedures for lead imports, campaign tagging, and reporting.
• Partner with the Data & Insights team to enhance dashboards and provide visibility into TOFA performance and data quality metrics.

System Integrations & Automation

• Partner with B2B Marketing to design and execute stage-based and behavior-based nurture programs that accelerate movement through the funnel.
• Continuously evaluate and recommend new AI-driven capabilities and emerging technologies to ensure Tripleseat maintains a best-in-class go-to-market tech stack.
• Lead and maintain integrations across key platforms: Salesforce, HubSpot, RevenueHero, and Outreach.io.
• Build workflows, flows, and automations to streamline top-of-funnel processes and reduce manual effort.
• Collaborate with the tech team on sandbox testing, deployment, and version control.
• Ensure compliance and data integrity in line with company governance policies.

What We're Looking For

• 3–6+ years of experience in Salesforce Administration and Marketing Operations within B2B SaaS or hospitality tech.
• Advanced proficiency in HubSpot–Salesforce integration, including setup, maintenance, troubleshooting, and enhancement.
• Deep understanding of lead lifecycle management, campaign attribution, and top-of-funnel performance optimization.
• Proficiency in Salesforce Sales Cloud, HubSpot, Outreach.io, and related automation tools.
• Experience with integration tools and APIs (HubSpot-Salesforce native sync, Zapier, Workato, or equivalent).
• Proven track record of improving lead conversion and accelerating pipeline creation through process or technical enhancements.
• Strong analytical mindset with the ability to translate data into insights and system improvements.
• Excellent cross-functional communication skills with Marketing, Business Development, and RevOps stakeholders.

Success Looks Like:

• Reliable and fully optimized HubSpot–Salesforce sync with zero data discrepancies.
• Clean, unified Salesforce and HubSpot data ecosystem with high adoption across teams.
• Improved MQL → SQL conversion rates and faster lead response times.
• Measurable lift in top-of-funnel velocity and marketing-to-sales alignment.
• Accurate, automated dashboards and attribution models that inform GTM decisions.
• A seamless and scalable process from first touch to closed deal—powered by data, automation, and collaboration.

Base Compensation Range: $90,000 - $100,000 annually

Base salary is one component of total compensation. Employees may also be eligible for an annual bonus or commission. The above represents the expected base compensation range for this job requisition. Ultimately, in determining your pay, we'll consider many factors including, but not limited to, skills, experience, qualifications, geographic location, and other job-related factors.