✨ About The Role
- The Digital Marketing Manager will be responsible for strategizing and orchestrating cross-channel digital user journeys.
- This role will involve executing and optimizing campaigns across various digital channels including paid social, display, and Google Demand Gen.
- The candidate will build and activate strategic multi-channel media plans that support the buyer's journey.
- Continuous improvement through A/B testing and performance analysis will be a key responsibility.
- The role requires partnering with product marketing, content marketing, and the digital team to develop effective ad creatives and landing pages.
âš¡ Requirements
- The ideal candidate will have over 5 years of experience in running paid acquisition campaign strategies.
- A minimum of 3 years of experience specifically with LinkedIn and ABM platforms is essential.
- A proactive approach to monitoring performance and adjusting tactics is crucial for success in this role.
- Strong collaboration skills are necessary to work effectively with cross-functional teams.
- Attention to detail and excellent communication skills, both written and verbal, are important traits for this position.
- Experience in managing marketing budgets and forecasting/reporting results is required.