Digital Marketing Manager - EMEA

Digital Marketing Manager - EMEA

Trek is an awesome place to work, with amazing benefits for all employees. We build only products we love, provide incredible hospitality to our customers, and change the world by getting more people on bikes. When you're on our team, you're taken care of, encouraged to learn and grow, and given lots of opportunities to do so. Give us your best, and we'll give it right back. Sound pretty sweet? Then come join us!

The Digital Marketing Manager will be responsible for managing and strengthening Trek EMEA's digital marketing initiatives, encompassing all platforms and channels for brand and Direct Owned Trek Stores (DOTS). Reporting to the EMEA Marketing Director, the Digital Marketing Manager will ensure a high level of regional consistency and quality, fostering an environment of shared learnings, education and best-practice activities. They will balance daily relationship management and strategic engagement with digital marketing teams in the global headquarters (Madison, Wisconsin), with driving and supporting local digital marketing activities.

The ideal candidate should be an exceptional problem solver, have a creative mind for the dynamic nature of digital marketing, and be technically savvy regardless of the tools or systems in use.

Key responsibilities include:

• Drive the EMEA business in online marketing initiatives to drive customer acquisition, retention, engagement, and ROI measurement
• Leading the EMEA digital team, staying at the forefront of digital activities and innovation
• Act as the digital expert for EMEA providing best practice guides and day-to-day advice on digital activities that drive brand awareness, desire, consumer action and ultimately sales
• Coordinate data analysis and reporting requirements with the HQ data analytics team to provide transparent digital marketing data, and clear performance Vs KPI including ROI
• Support the management of Trek's email marketing platform for product launches, content newsletters, and customer engagement
• Provide strategic guidance on performance improvements to the Trek and Diamant websites, blogs, social networks, and other 3rd party integrations
• Provide strategic direction for Trek Owned Retail Stores digital marketing strategies
• Lead new projects being implemented into EMEA such as new systems, tools, channels, E-commerce, etc.

Skills, experience, and attributes include:

• 5+ years of digital marketing experience in consumer channels
• Strong digital strategy background across multiple platforms/channels and activities
• Strong experience in paid search and paid social activities
• ECommerce strategy and implementation experience
• Team management experience
• Experience with email marketing programs
• Experience with SEO and SEM
• Experience with online analytics (Google Analytics, Trends, Webmaster Tools, Website Optimizer, Keyword tools, URL builder)
• Experience with online lead funnels (generation, nurturing, scoring and conversion)
• Experience with the website development process (CMS, landing pages, microsites, templates, styles, basic HTML & CSS)
• Experience with admin of social networks
• Sensitivity to user experience and design
• Experience with International business (translation/localisation) is advantageous, but not essential
• Bring great energy and have a great sense of fun!

If you don't meet all the criteria but believe you have great value to add then let us know in a cover letter why your skillset is right for the role!

Benefits here at Trek:

• Training and development opportunities
• 25 days annual leave plus bank holidays
• Discounted employee purchase scheme on bikes, parts and accessories
• 24/7 employee assistance program
• 24/7 virtual GP services and counselling services
• Gym membership discounts and discounts on other health & wellbeing brands
• Retail discount platform on high street and online brands including Asos, Argos, Sainsburys, M&S, John Lewis, Ikea, Tui, Easy Jet and many more
• Annual paid time off for charity work
• Death in service benefit

If you have any particular requirements in respect of the recruitment or interview process, please mention this in your application and we will be happy to support you.