Principal, Product Marketing, Cross Solutions Fraud Specialist

Principal, Product Marketing

At TransUnion, we have a welcoming and energetic environment that encourages collaboration and innovation - we're consistently exploring new technologies and tools to be agile. This environment gives our people the opportunity to hone current skills and build new capabilities, while discovering their genius. Come be a part of our team – you'll work with great people, pioneering products and cutting-edge technology.

The product marketing team is tasked with driving adoption of TransUnion's global solutions by using strong, scalable go-to-market tactics that solidify our position as thought leader, innovator, and trusted partner. Sitting at the intersection of market analysis, product management, marketing, training and sales, our product marketing team is highly collaborative, both cross-functionally and within our own team.

We are looking for someone with:

• 12+ years of experience in product marketing and/or market analysis, preferably with experience bringing to market identity solutions and/or SaaS solutions
• Experience synthesizing value propositions across multiple solution lines into cohesive narratives that resonate with fraud buyers
• Demonstrated history of delivering innovative positioning and sales enablement initiatives to drive significant revenue growth
• Proven ability to develop upper-funnel messaging frameworks that reflect a deep understanding of fraud buyer challenges and market dynamics
• Strong empathy for the fraud buyer persona, with a track record of translating complex product capabilities into compelling, problem-first narratives

We'd love to see:

• Passion to track emerging trends specific to fraud buyers, competitive approaches and use cases to communicate effective and relevant value propositions
• Excellent communication and public speaking skills with ability to communicate across all levels of an organization
• Self-motivated and able to work in an organized way in a fast-paced environment with minimal supervision
• Strong project management, attention to detail and bias towards execution
• Exceptional content writing skills both for print and web
• Strong leadership soft skills with ability to influence and gain consensus within a complex organization

Your impact to the success of the team will include the following:

• Lead the development of strategic narratives that demonstrate TransUnion's understanding of the root causes of fraud buyer challenges and our unique ability to solve them
• Develop positioning that transcends individual products, focusing on the holistic value TransUnion delivers to fraud buyers across the portfolio
• Act as a primary consultant on enterprise product marketing matters for the fraud buying group
• Collaborate across product, vertical, and marketing teams to unify messaging and ensure consistent articulation of value across all touchpoints
• Perform market research and competitive analysis briefs with associated message maps, positioning, and packaging
• Work cross-functionally with vertical and product leaders to bundle solutions to respond to emerging and urgent needs of fraud buyers; lead coordinated go-to-market programs to serve these initiatives
• Create fraud buying center-tailored content for presentations, sales training, product sheets, case studies, demonstrations, and blogs
• Shape and amplify TransUnion's voice in the fraud space through thought leadership content, speaking engagements, and media opportunities that reflect our differentiated perspective
• Act as fraud subject matter expert for earned media, conference, and webinar opportunities

This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

TransUnion provides flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, up to 12 paid holidays per year, health benefits (including medical, dental, and vision plan options and health spending accounts), mental health support, disability benefits, up to 12 weeks of paid parental leave, adoption assistance, fertility planning coverage, legal benefits, long-term care insurance, commuter benefits, tuition reimbursement, charity gift matching, employee stock purchase plan, 401(k) retirement savings with employer match, and access to TransUnion's Employee Resource Groups. Spousal, domestic partner, and other eligible dependent coverage is available on select health and welfare plans.

We are committed to being a place where diversity is not only present, it is embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law.

The U.S. base salary range for this position is $150,100.00 - $225,000.00 annually. Actual compensation is based on careful consideration of additional factors such as education, training, work experience, job-related skill set, location, and industry knowledge, as well as the scope and responsibilities of the position and market considerations. Regular, fulltime non-sales positions may be eligible to participate in TransUnion's annual bonus plan. Certain positions may be also eligible for long-term incentives and other payments based on applicable company guidance and plan documents.