Marketing Lead (new Games) - Maternity Cover (1 Year Contract)

Marketing Lead

We are the makers of casual mobile hit Love & Pies, which globally launched in September 2021 and has now found its way into the hands of millions of players around the world. We're backed by Supercell, one of the biggest and best in the industry.

We make games for everyone that are snackable yet nourishing — built to fit into your daily life, but with the emotional depth of your favourite TV show. Our team always comes first at Trailmix, and our culture is built on both high performance and high care — we strive to be the best versions of ourselves, but always within an environment based on inclusivity, respect and safety, no matter who you are or where you come from.

About The Role

We are seeking an experienced and versatile Marketing Lead to spearhead marketing for an ambitious new title in development at Trailmix. In this 1-year role, you'll lead the full marketing strategy for our upcoming title - covering go-to-market planning, brand positioning, community building, creative direction, and performance-driven growth. You'll shape how our games show up in the world: defining their identity, building excitement pre-launch, and driving sustainable growth through soft launch, global launch, and beyond.

Embedded within the game team and reporting directly to the General Manager, you'll work in a fast-paced, entrepreneurial environment that values experimentation and innovation. This role blends creative vision with data-driven strategy and requires strong leadership, cross-functional collaboration, and the ability to balance high-level planning with hands-on execution. If you're passionate about bringing new games to market and ready to make a real impact, we'd love to hear from you.

The Day To Day

• Lead end-to-end marketing strategy for the new game, from brand positioning to full-funnel performance campaigns, including GTM plan for Soft Launch/Global Launch.
• Drive all marketability tests to validate the game's potential, including creative and channel testing across platforms such as Meta, Google, and video networks.
• Manage integrated marketing efforts across performance, app store, and social channels, ensuring consistent creative and messaging.
• Partner closely with Product and Creative to align marketing strategies with player insights, game design, and business goals.
• Own and execute marketing operations, including channel mix, budget allocation, and creative strategy to scale efficiently across different stages of play test and launches.
• Lead influencer and partnership initiatives to amplify awareness, community engagement, and cultural relevance for the new game.
• Leverage data and market insights to identify growth opportunities, track KPIs, and deliver actionable recommendations to senior leadership and the main stakeholders.
• Stay ahead of emerging marketing platforms, tools, and AI-driven solutions, testing and adopting innovations to maintain a competitive edge.

About You

• Proven experience in gaming with a track record of bringing new titles to the global market.
• Expertise in performance marketing (paid UA, influencer campaigns, etc), with hands-on experience across channels such as Meta, Google, Applovin, and more.
• Strong understanding of product marketing and deep experience in new game launches and player insights.
• Excellent collaboration and leadership skills, able to work across cross-functional teams.
• Data-driven mindset with experience in analytics, visualisation tools, and emerging AI marketing solutions.
• Highly organised, proactive, and comfortable in a fast-paced, iterative environment.

Why Trailmix?

As a member of our team, you'll work in an environment where collaboration and creative energy drive everything we do. We believe that working closely with colleagues from across departments is essential to crafting the best experiences for our players. Our office is a place where ideas come together, and we work side by side to turn them into reality.

Our London Studio Location

Our hybrid work model combines the flexibility of remote work with the creative energy of being together in person.

We work from our Kings Cross studio together three days a week — Monday, Thursday, and Friday, because we believe great games (and great teams) are built through genuine collaboration.

These days are focused, energised, and designed for impact:

• We solve problems faster
• We share ideas in the moment
• We drive decisions that move us forward

This rhythm helps us deliver our best work not just for each other, but for our players. It's how we build momentum, grow together, and stay ahead in a fast-moving industry.

Our Benefits

• Investing in Your Growth: Unleash your potential with our generous development budget. After completing your three-month probation, all team members receive a £1,000 allowance to fuel their professional growth each year.
• Fueling Your Day: Our kitchens are fully stocked with delicious treats and drinks, and we provide breakfast and lunch supplies to keep you energised throughout the day.
• Building Connections: Join us every Friday for a team lunch courtesy of Just Eat - a chance to connect and recharge for the week ahead.
• Planning for Your Future: Take control of your financial future with our contributory pension scheme. Plus, enjoy the added benefit of tax-free contributions.
• Unlocking Ownership: As a valued team member, you'll have the opportunity to own a stake in our success through tax-advantaged stock options.
• Caring for Your Well-being: Your health is our priority. Enjoy peace of mind with our fully comprehensive private medical care, with premiums paid by Trailmix. Plus, access mental health support 24/7 with the Spill Mental Health App.
• Time to Recharge: Our generous holiday allowance allows you to take a well-deserved break. You'll enjoy 28 days of annual leave, including three company holiday days around Christmas.
• Surprise and Delight: Feel appreciated and valued with various company gifts throughout the year.
• Celebrations: Join us for various socials and events throughout the year, from team outings to themed parties.
• Setting You Up for Success: Receive a £250 work-from-home budget to ensure you have the proper home setup to perform at your best.

Our Inclusive Culture

Trailmix was founded to make a positive impact on our players, our community, and our colleagues. We are committed to creating an inclusive culture, and our priority is fostering an environment where people can flourish. We think it's vital that players see themselves represented in games, and Love & Pies, we showcase the beautiful diversity of life. Love & Pies represents the people we are and the people we love, and we're always looking to add more people who want to design games for everyone.