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Sr Marketing Manager (CRM)

Enhance customer engagement through innovative CRM strategies and data-driven insights.
Chicago
Senior
3 months ago
Tovala

Tovala

A smart-oven-paired subscription meal service.

✨ About The Role

- Responsible for owning retention and CRM marketing, including email, push notifications, and SMS - Develop and drive CRM strategy and roadmap based on customer insights and data - Collaborate with product and data teams to understand the customer journey and retention model - Identify target audiences, develop offers to improve retention, and create communication segments - Measure and report on the impact of current communications, manage multiple campaigns simultaneously, and develop cross-functional relationships

⚡ Requirements

- Minimum 5 - 7 years of marketing experience with a preference for experience at a growth-stage company - Proficiency in Excel with advanced skills in pivot tables and formulas - Ability to create and deliver presentations confidently - Experience in creating, managing, and scaling marketing campaigns and activations - Strong preference for an MBA and/or marketing experience at a growth-stage company
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Sr Marketing Manager (CRM)
Chicago
Marketing
About Tovala
A smart-oven-paired subscription meal service.