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Senior Lifecycle Marketing Manager
Develop new levers for the marketing toolkit to enhance customer engagement and retention.
Chicago
Senior
4 months ago
Tovala
A smart-oven-paired subscription meal service.
Job is no longer active
1 Similar Job at Tovala
✨ About The Role
- Responsible for owning retention and CRM marketing, including email, push notifications, and SMS
- Develop and execute CRM strategy and roadmap based on customer insights and data
- Collaborate with product and data teams to understand the customer journey and retention model
- Identify target audiences, develop offers to improve retention, and measure the impact of communications
- Manage multiple campaigns simultaneously, provide feedback on CRM creative, and build cross-functional relationships with various teams
⚡ Requirements
- Minimum 5 - 7 years of marketing experience with a preference for experience at a growth-stage company
- Proficiency in Excel, creating and delivering presentations, and managing marketing campaigns
- Strong analytical skills with the ability to test, quantify results, and manage complex cohorts
- Self-starter with a data-driven approach and a passion for customer-centric strategies
- Excellent communication skills, both written and verbal, with the ability to collaborate with diverse teams
Senior Lifecycle Marketing Manager
Chicago
Marketing
Job is no longer active
About Tovala
A smart-oven-paired subscription meal service.