Senior Director Of Growth Marketing - Remote Eligible

Senior Director of Growth Marketing

Skeletons, lasers, monster trucks — the Torq brand grabs attention like nothing else in cybersecurity. And we're growing like crazy, with $70M in Series C funding, 200% employee growth, and 300% revenue growth in 2024. Fueling Torq's growth are our game-changing agentic AI security solutions, backed by a team and culture that makes Torq one of Forbes' Best Startup Employers in America, and a Business Insider 'startup to bet your career on'.

Life at Torq is all gas, no brakes. We're a team of relentless, collaborative go-getters pushing the boundaries of what's possible for security automation. Every role is an essential driver of Torq's success as the AI-native autonomous SecOps platform of choice for security teams across the Fortune 500. Excited about our vision and ready to make an impact as we grow? We'd love to see what you can bring to the team.

Senior Director of Growth Marketing

We're looking for a Senior Director of Growth Marketing who will be responsible for building and executing a comprehensive strategy to drive predictable, scalable pipeline growth across regions. This role is pivotal in aligning marketing and sales around shared revenue outcomes, optimizing the end-to-end demand engine, and leading a high-performing team to deliver measurable impact. You will be a data-driven leader who can balance strategic vision with hands-on execution to deliver measurable growth.

Responsibilities

• Own the marketing-sourced pipeline target and coverage model, ensuring predictable lead generation and performance parity across US and EMEA.
• Partner closely with Sales Leadership and BDR leadership to align on pipeline strategy, monthly KPI performance, and conversion accountability.
• Analyze and report on full-funnel KPIs; own the attribution model and executive dashboards (velocity, win rate, CAC, CAC payback, LTV:CAC) to guide strategic investments.
• Optimize the end-to-end lead management framework (from scoring, routing, enrichment, QA to MQLs and hand-raisers to pipeline and closed-won).
• Own the website and digital growth engine (paid media, SEO/technical health, email, landing pages)
• Own the digital marketing strategy and budget (paid media, SEO, email, campaigns) to deliver scalable, repeatable growth.
• Drive audience segmentation and personalization using ICPs, intent, and behavioral signals to improve targeting, conversion rates, and ROI.
• Own the integrated campaign calendar, ensuring alignment across digital campaigns, webinars, and Torq-hosted events.
• Design and run pipeline acceleration programs (ABM plays, executive engagement, tailored content, field activations) to move deals faster.
• Define and scale account-based marketing programs for strategic accounts, orchestrating signals from intent, product usage, and sales engagement.
• Develop geo-specific growth plays to ensure regional parity in pipeline generation across US and EMEA.
• Lead lifecycle, expansion, and advocacy programs (upsell, cross-sell, reviews/communities, customer storytelling) to grow pipeline.
• Run quarterly planning and budget forecasting.
• Lead performance reviews that give executives confidence in hitting growth targets; publish monthly pipeline and ROI narratives with clear next actions.
• Use data and revenue intelligence to identify funnel bottlenecks, underperforming channels, and new growth opportunities.
• Lead, mentor, and grow a team of five (demand gen, web, digital, events), raising the execution bar while coaching for long-term career growth.

About You

• Proven track record of driving marketing-sourced pipeline at scale in a B2B SaaS or cybersecurity.
• 10+ years of marketing experience, with at least 5 years in demand generation or growth leadership roles.
• Deep expertise in digital demand generation (paid media, email, campaigns) and event-driven marketing (webinars, field events, hosted programs).
• Strong understanding of ABM strategies, audience segmentation, and personalization for enterprise sales cycles.
• Skilled at building cross-functional alignment with Sales, BDRs, Revenue Ops and other stakeholders to ensure pipeline targets are met.
• Data-driven mindset with expertise in funnel analytics, forecasting, and performance reporting.
• Comfortable balancing strategic vision with hands-on execution in a fast-paced, high-growth environment.
• Growth mindset with a bias toward experimentation and innovation, constantly testing new channels and approaches.