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Performance Marketing Lead

Develop and execute AI-driven social media campaigns to redefine mortgage marketing standards
New York
Entry Level
$75,000 – 95,000 USD / year
yesterday
Tomo

Tomo

Tomo is a modern mortgage company simplifying the home financing process for consumers.

Performance Marketing Lead

Tomo is a digital mortgage company on a mission to eliminate the greed and complexity in lending, helping homebuyers save thousands of dollars. Our AI-driven customer experience makes the lending process faster, less frustrating, and more affordable. By passing these savings directly to homebuyers, we eliminate excessive fees and inflated rates that cost Americans billions each year. Backed by top-tier venture investors, including Ribbit, DST, NFX and Progressive, Tomo is poised to become one of the most valuable fintech startups of our generation.

Location: New York, NY Reports To: VP, Marketing Type: Full-Time; Hybrid (Mon-Wed on-site, and Thurs/Fri remote optional)

What you'll Do: We're growing fast and looking for an analytical, curious, and highly creative thinker to help us build a brand that breaks rules, champions people, and redefines an industry.

This is a rare early-career role where you'll collaborate directly with our CEO and VP of Marketing, gaining unparalleled exposure to top-level strategy and decision-making, driving growth initiatives for the company. We're looking for someone who can ask well structured questions, assess new opportunities, and most importantly act with urgency and impact.

  • You will identify and act on new opportunities in AI, social media marketing and search engine optimization, leveraging vibe coding and creative ingenuity to tackle problems in new ways.
  • You'll bring analytic and quantitative discipline to maximize impact.
  • You'll collaborate with our engineers, product leaders, creative, sales, and external partners to sharpen our approaches, learn what's working, and set a new standard for what marketing looks like in a world increasingly shaped by AI.

What makes you a great fit:

  • You have a passion for discovering all of the ways technology can improve day to day life and work. You have your fingers on the pulse of consumer digital apps and revel in what's next.
  • Experience, personally, professionally, or academically, using AI and emerging technologies in innovative ways.
  • You have a strong ability to use data to answer hard questions—you'll be comfortable in spreadsheets and ideally some SQL.
  • You're confident under pressure—comfortable juggling multiple priorities without breaking a sweat.
  • An undergraduate degree or advanced coursework in computer science, physics, behavioral economics, or a related field, where there's a strong focus on quantitative thinking and iterative decision making. A degree from a "top rated" program is preferred.
  • Taken and excelled in courses focusing on Software Engineering, Computer Science, Behavioral Psychology, etc.
  • You are comfortable working with autonomy, have an ownership mentality and focus on execution and outcomes by sidestepping unprofitable distractions.

What's in It for You?

  • Career growth: Multiple paths within Tomo, you'll be a key member of the Marketing/Growth team as we scale.
  • Compensation: base salary range $75,000-$95,000 depending on relevant experience
  • Equity ownership: All teammates receive stock options.
  • Coaching and mentorship: You'll learn directly from seasoned teammates who will provide hands-on training and help you navigate key rules and processes.
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Performance Marketing Lead
New York
$75,000 – 95,000 USD / year
Marketing
About Tomo
Tomo is a modern mortgage company simplifying the home financing process for consumers.