Director Of Growth Marketing, Powered By Todaytix

Director Of Growth Marketing, Powered By TodayTix

We're looking for a Director of Growth Marketing to join our Powered by TodayTix team and play a key role in driving audience engagement and revenue growth for our performing arts and live experience partners. In this role, you'll serve as the primary partner for a portfolio of clients, leading integrated, cross-channel growth-marketing campaigns that connect media, ticketing, and performance data. Your work will directly impact ticket sales, campaign performance, and long-term client relationships, ensuring that our partners see measurable results and a clear return on investment. If you thrive in a fast-paced, high-growth, collaborative environment and are passionate about digital marketing, client success, and the performing arts, we'd love to hear from you!

Please note: This is a full-time position and qualified candidates must be based in the greater New York City area. We encourage collaboration by working a minimum of 2 days per week in the office, while also offering flexibility for employees to choose where they work for the rest of the week.

What Success Looks Like:

• Client Growth & Retention → Deliver measurable results for clients through data-driven, integrated campaigns that drive ticket sales and engagement.
• Campaign Performance & Optimization → Develop and optimize media plans across paid social, search, display, and TTG Market Place to maximize ROI.
• Team Leadership & Mentorship → Build and guide a high-performing client services team, fostering collaboration and professional growth.
• Strategic Partnership → Proactively identify new opportunities for clients, aligning marketing strategy with business objectives and revenue growth.

What You'll Do:

• Lead client relationships – Serve as the primary point of contact for a portfolio of performing arts and live experience clients, ensuring strategic objectives are met and relationships thrive.
• Drive integrated marketing campaigns – Plan, execute, and optimize cross-channel campaigns across paid social, search, display, and TTG Market Place to maximize impact.
• Manage budgets and media plans – Oversee client budgets and resource allocation, ensuring campaigns are cost-effective and deliver measurable results.
• Translate strategy into action – Convert marketing strategies and performance data into compelling presentations and reports for clients and internal stakeholders.
• Collaborate cross-functionally – Partner with internal teams and external agencies to deliver cohesive, high-impact campaigns.
• Lead and mentor your team – Inspire, coach, and develop client services team members to ensure exceptional service delivery.
• Identify growth opportunities – Serve as a thought partner, proactively recommending innovative approaches to increase audience engagement and ticket sales.

We're Looking for Someone With:

• 7+ years of experience in senior advertising, digital marketing, or client services roles, with a strong foundation in agency account management and campaign delivery (additional experience in startup or e-commerce environments a plus)
• Expertise in growth-marketing and cross-platform digital advertising campaigns.
• Strong skills in budget management, media planning, and data-driven reporting.
• Proven success leading client relationships and guiding complex campaigns to measurable results.
• Experience managing and mentoring a team, fostering collaboration and high-quality delivery.
• Proficiency in digital media platforms (Meta, Google Ads, programmatic, etc.) and project management tools (e.g., Monday.com).
• Excellent communication skills – able to distill data, strategy, and results into compelling stories.
• A collaborative, solutions-oriented mindset.
• Passion for theatre, live performance, or entertainment is a plus.

Good to Know: TodayTix Group takes care of our team. We're proud to offer a generous suite of benefits and perks. Here are a few of our favorites:

• Hybrid work environment (blend of in-office and at-home days)
• Up to 4 weeks per year of flexible 'work from anywhere'
• Healthcare, vision, and dental plans, with generous contributions from the company
• Life and disability insurance
• Paid Parental Leave
• Generous 401(k) Matching
• Flexible Paid Time Off
• Free membership to One Medical Group & Employee Assistance Program
• Annual Professional Growth Budget
• Employee donation matching
• Employee Referral Program
• Work From Home budget
• Pre-Tax Flexible healthcare spending account (FSA), Dependent Care FSA and Commuter Benefits