Acquisition Marketing Lead – London

Acquisition Marketing Lead – London

We're looking for a data-driven, creative, and ambitious Acquisition Marketing Lead to join our London Marketing team. This is an exciting opportunity for a skilled performance marketer who's ready to take the step into senior-level ownership. You'll be responsible for driving customer acquisition across paid, owned, and onsite channels, turning local insights into impactful campaigns that grow our London business.

You'll be empowered to move quickly, test boldly, and act on what's working—all while collaborating closely with dynamic team. Your work will directly impact customer acquisition, conversion, and revenue growth, helping us scale our presence in one of our most important markets.

If you thrive in a fast-paced, high-growth, and highly collaborative environment and are passionate about performance marketing, data, and culture, we'd love to hear from you!

Please note: This is a full-time role and qualified candidates must be based in the greater London area. We encourage collaboration by working a minimum of 2 days per week in the office, while also offering flexibility for employees to choose where they work for the rest of the week. The salary range for this role is £50,000 - £60,000.

What Success Looks Like:

• Customer Acquisition Growth → Deliver measurable growth in new customers through strategic campaign planning, execution, and optimization across channels (digital and non-digital)
• Channel & Campaign Performance → Improve ROAS and conversion across paid social, paid search, and onsite channels through data-driven decision-making.
• Onsite Optimization → Own the merchandising strategy and promotional calendar to boost conversion and revenue on site and app.
• Market Responsiveness → Act swiftly on trends in the London theatre and cultural landscape to inform messaging, targeting, and campaign timing.

What You'll Do:

• Own and execute the London growth marketing strategy across paid, owned, and onsite channels, driving customer acquisition and business growth.
• Analyze audience gaps and develop marketing plans to close them—building, executing, iterating, and reporting on performance.
• Leverage data and insights to decide what to promote, where, and when, based on customer behavior and commercial priorities
• Manage onsite merchandising for key conversion moments—show launches, creative updates, promotional offers, and the communication calendar.
• Test new growth surfaces like emerging ad platforms or out-of-home placements, with a strong bias toward speed and experimentation.
• Operate with ownership and resourcefulness, making quick calls and driving outcomes with limited resources.
• Stay connected to the London cultural landscape to ensure campaigns are timely, targeted, and relevant.

We're Looking for Someone With:

• 4–6 years of experience in growth, performance, or ecommerce marketing with multi-product or multi-service offerings.
• Hands-on experience running campaigns in both established and emerging channels (e.g., TikTok, Reddit, connected TV), with exposure to brand-building drivers such as out-of-home media.
• Proven ability to deliver measurable outcomes through cross-channel strategy and execution.
• Fluency in performance marketing channels, including paid social, paid search, display, and affiliate.
• Experience optimizing onsite conversion, including promotional planning and merchandising.
• A test-and-learn mindset, strong analytical skills, and comfort working with data and experimentation frameworks.
• Understanding of urban audiences and how different segments respond to content and offers.
• High ownership and adaptability, especially in fast-changing environments.
• Strong communication and stakeholder management skills across teams and levels.
• Experience in ticketing/live entertainment OR two-sided marketplaces.
• A genuine passion for theatre, culture, or the arts.