B2C Marketing Manager

Venture Outside The Ordinary - TMX Careers

The TMX group of companies includes leading global exchanges such as the Toronto Stock Exchange, Montreal Exchange, and numerous innovative organizations enhancing capital markets. United as a global team, we're connecting cross-functionally, traversing industries and geographies, moving opportunity into action, advancing global economic growth, and propelling progress. Through a rich exchange of ideas, meaningful collaboration, and a nimble operating model, we're powering some of the nation's most critical systems, fueling capital formation and innovation, bringing increased opportunity to business visionaries, product ingenuity to consumers, and career exploration to our team.

VettaFi is a provider of indexing, data & analytics, industry leading conferences, and digital distribution services to ETF issuers and fund managers. It operates the ETFdb, Advisor Perspectives, and ETF Trends websites and the LOGICLY portfolio analytics platform—engaging millions of investors annually—empowering and educating the modern financial advisor and institutional investor.

Ready to be part of the action?

TMX VettaFi is currently recruiting for a B2C Marketing Manager. The successful candidate should have a balance of strategic vision and strong executional and analytical skills. A highly organized, proactive "utility" player will be poised for success in this role. The B2C Marketing Manager will partner with the Head of Marketing to build marketing strategies to grow our audience, drive engagement and nurture the VettaFi financial advisor and investor community. The Marketing Manager will then drive the execution, measurement, and optimization of the strategies and campaigns.

Key Responsibilities

• Developing marketing strategies, campaigns, and systems to support our business goals and marketing objectives. Will lead our B2C engagement efforts, including:
• Growing and retaining our financial advisor audience
• Driving form completes for high value activities, such as webcasts
• Driving financial advisor attendance to in-person events, such as Exchange
• Determining specific marketing deliverables to execute the strategy
• Defining the user journey and sequence of marketing activities; creating systems to deploy and customize user journeys at scale
• Coordinating and managing the execution of the strategy; partnering with the broader marketing team to create and deploy program campaign assets
• Measuring and reporting on performance; monitoring and analyzing overall engagement data
• Identifying strategic weaknesses and implementing improvements

Qualifications

• BA/BS degree in marketing, or related field
• +5 years of marketing experience, preferably in the financial industry
• Marketing experience across owned, earned and paid media channels
• Dedicated experience running demand generation programs
• Expertise with engagement platforms such as HubSpot and internal collaboration tools (G suite)
• Knowledge of Google Analytics or other performance and analytic platforms
• Organized and detail oriented in day-to-day, with the ability to plan ahead
• Ability to manage cross-functional relationships
• Strong attention to detail and high quality of work
• Management experience

This role is hybrid (2 - 3 days/week in the office) - based in New York, NY.

Salary Range: ...$125,000 - $140,000/year

Please note that the Salary Range included is a guideline only. The salary offered may vary based on factors, including, but not limited to, the successful candidate's relevant knowledge, skills, and experience.

In the market for…

Excitement - Explore emerging technology and innovation, as well as ventures and digital finance that shape the future of global markets! Experience the movement of the market while grounded in the stability of close to 200 years of success.

Connection - With site hubs in some of the world's most multicultural cities, we leverage our size and structure to create rich connections and belonging while experiencing powerful global impact through our work.

Impact - More than a platform, we use our talents to power mission-critical systems that drive global economic advancement, innovation, and growth. As well, our employee-led Team Impact spreads social good via our giving strategy.

Wellness - From empathetic leadership to a culture of flexibility and balance, we believe wellness at work creates the maximum yield and a stronger "we". Plus, with a cloud-first and hybrid workstyle, as well as generous time-off and leaves, we support a life well lived!

Growth - From a growth mindset in our work, to expansion in our business, TMX is home to action-takers energized by the achievement of ambitious growth.

Ready to enrich your career with impactful work, leaders who truly care, and the flexibility and programs to help you thrive as part of #TeamTMX? Apply now.

Please note that our company is not currently sponsoring work permit applications and the applicant must be authorized to work in the country where this position is located.

TMX is committed to creating and sustaining a collegial work environment in which all individuals are treated with dignity and respect and one which reflects the diversity of the community in which we operate. We provide accommodations for applicants and employees who require it.