Manager/sr. Manager - Customer / Digital Marketing Analytics (retail/cpg) - Remote Eligible

Job Title

Tiger Analytics is an advanced analytics consulting firm. We are the trusted analytics partner for several Fortune 100 companies, enabling them to generate business value from data. Our consultants bring deep expertise in Data Science, Machine Learning, and AI. Various market research firms, including Forrester and Gartner, have recognized our business value and leadership.

The ideal candidate will combine analytical rigor with strong storytelling skills to drive decision-making across marketing, customer, and retail functions.

Key Responsibilities:

1. Perform deep-dive analysis on digital/web and business data to generate actionable insights
2. Deliver quick turnaround analysis to support fast-paced business decision-making
3. Analyze customer behavior, campaign performance, and retail trends to identify growth opportunities
4. Drive use cases across Retail, Marketing, and Customer Analytics
5. Translate complex data into clear, compelling narratives and executive-ready presentations
6. Partner with cross-functional teams including Marketing, Product, and Business stakeholders
7. Design, develop, and track KPIs, dashboards, and performance metrics
8. Support Marketing in campaign planning, A/B testing, and performance measurement
9. Identify trends, patterns, and anomalies in large datasets to support strategic decisions
10. Ensure data accuracy, consistency, and robust quality checks across all analyses
11. Build strong relationships with Marketing leadership, including the CMO, to understand business goals, gaps, and customer strategy
12. Align data and analytics initiatives with the overall marketing vision and roadmap
13. Define and drive the analytics development roadmap in collaboration with technical teams