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Marketing Data & Analytics Specialist (contract)
Support campaign tracking setup and performance analysis for digital advertising
San Francisco, California, United States
yesterday
Thunkable
A platform enabling users to build mobile apps for iOS and Android without writing code, using a drag-and-drop interface.
1 Similar Job at Thunkable
Marketing Data & Analytics Specialist (Contract)
We're looking for a part-time Marketing Data and Analytics Specialist to support our growth team with campaign tracking, analysis, and reporting. This role is ideal for someone with hands-on experience in paid media and analytics tools who can jump in and provide immediate impact.
Responsibilities:
- Support campaign tracking and reporting across Google Ads and Meta Ads.
- Assist with setting up, configuring, and QA'ing event tagging for campaigns primarily on Web but eventually on Mobile.
- Ensure consistency and accurate tracking and data flow between GA4, Google Ads, and BI tools (Amplitude preferred) through proper UTM and conversion goal setup.
- Build or update dashboards in Amplitude or similar tools (Looker, Mode, Tableau) to monitor UA campaign performance.
- Review UA campaign data and share actionable insights on performance trends and opportunities.
- Collaborate with the team on ad hoc reporting needs and lightweight analysis.
Must-Have Skills & Experience:
- Hands-on experience working with Google Ads, Meta Ads, Google Tag Manager, and GA4 (Google Analytics 4).
- Comfortable setting up and checking event tags for paid campaigns.
- Proficiency with at least one analytics/BI tool such as Amplitude (preferred), Looker, Mode, Tableau, etc.
- Ability to analyze UA campaign performance and communicate findings clearly.
Nice-to-Have Skills:
- Basic SQL for simple queries.
- Familiarity with HubSpot or similar CRM/marketing automation tools.
- Exposure to email platforms (e.g., Brevo, SendGrid, or similar).
Details:
Contract role, estimated 5–10 hours per week.
Marketing Data & Analytics Specialist (contract)
San Francisco, California, United States
Marketing
About Thunkable
A platform enabling users to build mobile apps for iOS and Android without writing code, using a drag-and-drop interface.