Head Of Marketing Operations (multi - brand: Crypto | Forex | Prop Trading)

Head Of Marketing Operations (Multi-Brand: Crypto | Forex | Prop Trading)

ThinkMarkets is a global financial technology company providing multi-asset trading solutions to clients around the world. Through our flagship ThinkTrader platform, we empower traders with seamless 24/7 access to global financial markets across thousands of instruments. Our mission is to empower clients to trade the world in the palm of their hand, leveraging advanced technology, intuitive interfaces, and world-class execution infrastructure.

We're seeking a highly structured, process-led Head of Marketing Operations who will act as the central command and a key driver of execution and delivery for our global multi-brand marketing engine across forex brokerage, crypto exchange and prop trading verticals. This role is pivotal in ensuring the timely and high-quality delivery of all marketing initiatives and providing clear, actionable insights through robust reporting.

Key Deliverables

• Process Owner & Marketing Governance
• Performance & Channel Oversight
• Website, SEO & UX Flow
• Compliance & Approval Workflows
• Martech, Tracking & Reporting
• Cross-Functional Enablement

Process Owner & Marketing Governance

• Architect and enforce the full end-to-end process—from campaign brief to creative, website and landing pages, through compliance, and finally to launch.
• Build and maintain SOPs, SLAs, and approval workflows covering creative assets, tracking, and wireframes.
• Develop and implement project management methodologies tailored for marketing campaigns, ensuring effective tracking of progress, roadblocks, and dependencies.
• Establish clear accountability frameworks for each stage of the marketing delivery pipeline, from ideation to post-campaign analysis and retrospective review.

Performance & Channel Oversight

• Align media strategy across display, search, social, affiliate, and programmatic channels.
• Monitor KPIs (CAC, CPL, ROAS, LTV) across verticals and brands, identifying gaps and driving action through comprehensive, regular performance reports.
• Translate complex data into clear, actionable insights, creating dashboards and presentations that highlight key trends, opportunity, and areas for optimization and improvement.

Website, SEO & UX Flow

• Own the operational delivery and performance of all web assets, landing pages, and SEO deliverables.
• Collaborate with Product, Dev, and Design teams to optimize conversion flows, A/B test pages, and ensure pixel-perfect execution.

Compliance & Approval Workflows

• Act as the marketing compliance gatekeeper, working with legal teams to ensure timely approvals and audit-readiness across all regulated markets (FCA, CySEC, DFSA, ASIC, etc.).
• Build pre-approval and post-review frameworks for all global campaigns.

Martech, Tracking & Reporting

• Oversee the full tracking infrastructure: pixels, UTM governance, GA4, attribution tools.
• Manage the martech stack and ensure system health across CRM, CMS, and data pipelines.
• Set up automated dashboards and reporting flows to enable real-time, accessible visibility for senior leadership, enabling data-driven decision-making across all marketing efforts.

Cross-Functional Enablement

• Coordinate with creative, design, product, engineering, compliance/legal, and finance for seamless execution and accountability.

Requirements

• 8–12 years in marketing operations, performance marketing, or marketing program management, ideally within forex, crypto, fintech, or trading platforms.
• Proven experience managing multi-brand, multi-region marketing environments.
• Demonstrated ability to design, implement, and optimize reporting frameworks that provide clear, actionable insights for strategic decision-making.
• Deep understanding of campaign orchestration, digital performance metrics, and web UX.
• Experience in compliance-led marketing with strong familiarity with regulated financial jurisdictions.
• Process mindset with the ability to build scalable systems and enforce team accountability.
• Strong leadership skills — confident managing senior marketers and cross-functional teams.
• Familiarity with project management software/methodologies for tracking marketing projects.
• Hands-on knowledge of tools such as HubSpot, Salesforce, GA4, Tableau, Segment, Figma, JIRA, etc.