Regional Marketing Manager

Regional Marketing Manager

Born from a small restaurant in the New Orleans Mid-City neighborhood, The Ruby Slipper Restaurant Group has grown to 26 restaurants throughout the Southeast. Our sister concepts, Ruby Slipper and Ruby Sunshine, are focused on bringing the spirit and soul of New Orleans to brunch.

The Regional Marketing Manager (RMM) plays a pivotal role in implementing Ruby Slipper's annual marketing strategies while creating meaningful and experiential connections within the community. With a primary focus on driving sales, traffic volume and brand awareness, this role combines elements of event planning, community engagement and managing sales outreach.

The RMM is an essential contributor to our mission, requiring exceptional project management, organization, critical thinking skills, collaboration and a commitment to actively engage in the civic and business life of the communities we serve.

Key Duties & Responsibilities

• Serve as the regional representative and point of contact for corporate marketing strategies, initiatives and communications, working closely with restaurant operating partners to achieve revenue targets and sales forecasts.
• Actively participate in the development and implementation of sales-building plans specifically aimed at local marketing tactics and activities.
• Cultivate and nurture relationships with community groups, associations, businesses, professional organizations and non-profits to drive restaurant engagement and patronage.
• Mentor and steward hourly community ambassadors, ensuring grass roots sales activities are efficient and productive through organized measurement and results tracking.

Sales Initiatives

• Collaboratively build restaurant – specific plans for all markets in the Southern Division and lead their roll-out and successful execution.
• Lead local restaurant marketing programs, assisting local ambassadors in distributing offers, capturing leads, generating catering and group sales business and building local business partnerships (offices, hotels, schools, organizations, etc.)
• Deliver clear, concise and regular communication to restaurant-level teams regarding marketing and sales-driven activities.
• Provide insight and analysis on effectiveness of marketing and sales-driven programs and activities, aligning with other divisions to scale best practices across the enterprise.
• Own tracking of leads, ambassador activities and sales-driven programs ensuring accountability and ROI at a restaurant level.

Brand & Event Activations

• Strategically identify, plan and execute off-site events that align with the Ruby Slipper brand and provide an opportunity to engage with existing and potential customers in the field.
• Research and plan events that take place on-site during off-peak restaurant hours that align with the Ruby Slipper brand, includes events that generate revenue as well as those that support the community and local philanthropic efforts.
• Create Banquet Event Orders (BEOs) and P&Ls for all events to ensure seamless organization between marketing, operations, culinary, IT and accounting. Will vary depending on event type but can include cost tracking, menus, payments and donations.
• Travel to and manage off-site events, assisting operators and local ambassadors in representing the Ruby Slipper brand and creating lead generation, data-collection and bounce-back opportunities for local restaurants.
• Provide comprehensive post-event reports on all major activations, including ROI, key insights and strategies to increase future event effectiveness.
• Continually update marketing and restaurant-level event and activation calendars to keep operations informed on significant local events both actively participated or in-market that affect traffic levels.
• Responsible for ensuring restaurant signage, Point-of-Purchase material and promotional collateral is updated, approved and follows brand standards.
• Integrate brand and event activations with social & digital teams for proper amplification, content capture and media coverage.
• Ensure the brands' appearance and integrity are well represented, communicated, and maintained.

Community Engagement

• Serve as the community liaison for the region, identifying philanthropic and charitable partnerships with non-profits, cultural institutions and community groups.
• Manage service donation requests; receiving, assessing and responding in a timely manner to opportunities that represent the brand and create greater community ties with causes that matter locally.
• Build authentic connections with local organizations, schools, athletic teams and other businesses to ensure we're playing a role within the communities where we operate.

Qualifications

• Minimum of 3-5 years in hospitality, restaurant or field marketing roles with sales or a business development focus; multi-unit experience strongly preferred.
• Previous experience in planning and executing hospitality and lifestyle events, ideally both revenue-generating and community engagement.
• An understanding of outbound sales tactics, experience with prospecting and lead-generation and the ability to transfer this knowledge to others.
• Familiarity with local community dynamics, building networks with a passion and for a purpose.
• Must possess a valid driver's license and maintain a clean driving record. Personal vehicles may be required and a vehicle insurance waiver will need to be signed.
• Must be 21 years or older.

The Ideal Candidate

• Is a hospitality-first marketer who understands that great restaurant experiences begin before a guest walks through the door.
• Skilled at enthusiastically forging authentic relationships with our neighbors and building a community with our local customers.
• Possesses leadership ability to inspire others to exceed targets and goals.
• Balances creativity with a business mindset.
• Comfortable pounding the pavement, knocking on doors and picking up the phone.
• Is self-motivated, pro-active and driven towards professional success.
• Collaboratively works with others as part of a team, representing the brand and themselves with integrity in diverse settings.
• Brings a results-driven mindset, utilizing metrics to measure success through sales growth, traffic volume and community impact.