The PIE - Commercial Marketing Manager (events & Growth)

The PIE - Commercial Marketing Manager (Events & Growth)

Commercial Marketing Manager (Events & Growth)

Are you an ambitious marketing professional ready to step up into a leadership role, run global campaigns, lead a small team, and shape strategy in a fast-growing international company?

Location: UK based, minimum one day per week at our SE London HQ (Brockley); hybrid flexibility offered

Reports To: COO & Co-Founder (dotted line to Director of Insight)

Direct Reports:

• Digital & Engagement Manager
• Marketing & Customer Success Executive
• Freelance Graphic Designer
• Data Assistant

About The PIE

The PIE is a dynamic, fast-growing global company at the intersection of media, events, and recruitment for the international education industry. We connect people and organizations through high-quality content, events, and services that drive real impact.

Our flagship events - The PIE Live conferences in the UK, Ireland, USA, India, and Australia, and The PIEoneer Awards - are central to our mission. These events bring together professionals from across international education to connect, collaborate, and celebrate success.

This is an opportunity to join The PIE at a pivotal stage of growth - to shape marketing strategy, lead a talented team, and make a measurable impact on our global audience and commercial success of the company.

Role Overview

As Commercial Marketing Manager (Events & Growth), you'll lead The PIE's marketing team through an exciting phase of expansion. You'll take full ownership of global marketing campaigns, driving performance across events, sponsorships, and audience engagement.

This is both a strategic and hands-on role: leading a small, high-performing team while actively delivering campaigns yourself. You'll collaborate with internal Events, Sales, Editorial, and Talent teams to deliver innovative, data-driven campaigns that achieve tangible results - from ticket sales and top-of-funnel sponsorship leads to delegate growth and brand visibility.

Key Responsibilities

Essential/Core Priorities

Lead & Execute Global Events Marketing

• Own the marketing strategy and execution for all PIE events, media, and recruitment services, from planning to post-event analysis.
• Create compelling event websites using Cvent and Evessio, ensuring they effectively showcase each event's value, drive registrations, and deliver an engaging user experience.
• Translate commercial goals into measurable outcomes (ticket sales, sponsorship leads, delegate growth).
• Design and deliver multi-channel campaign plans across global markets (content, email, social, and digital).
• Collaborate across internal teams to ensure messaging is consistent, creative, and on-brand.

Project Management & Team Leadership

• Act as the link between senior leadership and the marketing team.
• Oversee daily operations, ensuring timelines and deliverables are met.
• Prioritise global projects effectively, balancing quick wins with long-term growth initiatives.
• Lead, motivate, and develop direct reports, fostering structure, clarity, and proactive delivery.
• Manage budgets, timelines, and external suppliers/agencies to ensure effective delivery.

Commercial & Analytical Focus

• Track, report, and optimise campaign performance and ROI.
• Create and continually enhance HubSpot workflows, sequences, automation, and segmentation to drive efficiency.
• Use analytics from GA, HubSpot, and social/email performance to refine strategy and improve conversion.
• Work closely with sales, editorial, events, and other product teams to align marketing activity with business goals.

Desirable/Growth Priorities

Creative Oversight & Brand Consistency

• Review and approve campaign visuals, mailers, and on-site event assets for brand and creative excellence.
• Provide feedback and sign-off to maintain high standards across all channels, ensuring brand consistency and quality across all communications.
• Stay current with marketing tools and trends, proactively introducing new ideas and approaches.

Innovation & Optimisation

• Experiment with PPC/paid media, agency management, or brand storytelling where relevant.
• Build advanced automation and analytics capabilities in HubSpot.
• Introduce creative storytelling and content marketing opportunities to strengthen global brand positioning.

The Ideal Candidate

You may currently be working as a Senior Marketing Executive or Marketing Manager and are now ready to take the next step - leading campaigns, managing a small team, and shaping strategy in a fast-growing international company.

Essential:

• 3-5 years' proven experience in events marketing, B2B marketing, or media/publishing.
• Experience leading and developing a small, high-performing team.
• Hands-on and ambitious - comfortable rolling up your sleeves while leading from the front.
• Commercially minded, with a track record of turning marketing activity into measurable ROI.
• Strong communicator with influence at all levels; excellent project management and organisational skills.
• Organised and confident managing multiple global projects.
• Skilled in HubSpot (automation, workflows, sequences) and analytics tools (GA, email, social).
• Calm, resilient, and adaptable in a fast-moving environment.

Desirable:

• Creative eye for visuals, brand, and messaging, with strong copywriting and editing ability.
• Collaborative team player who thrives in a global, cross-cultural context.
• Experience with PPC/paid media, agency management, international events, or brand storytelling.
• Creative thinker with a proactive approach to innovation.

Salary & Benefits

• Competitive salary + performance-based bonus potential.
• Flexible hybrid working (minimum one day/week in London).
• Opportunity to lead a talented team and shape global marketing strategy.

Why Join The PIE?

• A natural next step for an ambitious marketing professional eager to grow into a senior leadership role, with support from senior leadership, autonomy, and global exposure.
• Be part of a high-growth global company making an impact in international education.
• Lead high-visibility campaigns that drive revenue, engagement, and brand growth.
• Collaborate within an agile, ambitious team where ideas are valued and actioned.
• Work in a creative, purpose-led environment with freedom to innovate.
• Shape systems, processes, and marketing strategy at a defining stage for the business.

To Apply

Please upload your CV, cover letter outlining your experience, interest, and suitability for the role and a link to your portfolio or examples of your work. Applications will be reviewed on a rolling basis, so early applications are encouraged.

At The PIE, we are committed to creating an inclusive and diverse workplace where everyone feels valued and has equal opportunities to thrive. If you're excited about this role and believe you can contribute to our team, we'd love to hear from you. Due to the volume of applications, only shortlisted candidates will be contacted. Successful candidates must have the right to work in the UK.