Director, Commercial Marketing
The Leadership Agency
Director, Commercial Marketing
The Leadership Agency is so excited to be partnered with 1-800-GOT-JUNK? to hire their Director, Commercial Marketing. 1-800-GOT-JUNK? is a nationally recognized brand known for its award-winning culture, entrepreneurial spirit, and commitment to excellence. With a strong foundation and ambitious growth goals, they've built a business that values innovation, people-first leadership, and long-term impact.
Backed by a visionary CEO and a strong leadership team, the company continues to expand its presence across North America and beyond. They offer a dynamic and purpose-driven environment where employees are empowered to think big, grow personally and professionally, and make meaningful contributions every day.
Develop and execute the full commercial marketing strategy—aligning with national goals and scaling across verticals and regions.
Own campaign performance across multiple digital and offline channels including SEO, paid media (Google Ads, LinkedIn, PMAX), events, email, and content marketing.
Build and optimize CRM-based lead management workflows that drive nurturing, segmentation, and personalized communication.
Design and launch targeted content and email journeys that align with key stages in the buyer journey.
Collaborate with Residential Marketing to ensure commercial priorities are represented in shared digital channels.
Lead field and event marketing strategy to build regional awareness and generate high-quality leads.
Partner with Franchise Partners and field teams to activate local marketing strategies and amplify growth at the ground level.
Test, learn, and scale—using data to drive decisions and improve metrics like CAC, ROAS, MQL/SQL conversion, and pipeline velocity.
Report on commercial marketing performance and budget allocation, ensuring maximum ROI.
Lead, coach, and inspire a small but mighty team in a collaborative, entrepreneurial environment.
Requirements:
7-10 years of B2B growth or performance marketing experience—preferably in SMB, commercial services, or distributed/franchise environments.
A proven ability to build and scale marketing programs from scratch, with full-funnel ownership across acquisition, nurturing, and retention.
Hands-on experience executing campaigns via Google Ads, LinkedIn Ads, SEO, CRO, and lifecycle email.
Deep understanding of CRM systems and end-to-end lead flow across marketing and sales functions.
Strong analytical mindset with fluency in marketing metrics (CAC, ROAS, conversion rates, pipeline stages) and a track record of improving them.
Skilled collaborator—experienced working with Sales, Field, and cross-functional stakeholders to deliver aligned outcomes.
Entrepreneurial energy—you thrive in fast-paced, high-autonomy roles where you get to both strategize and execute.
Exceptional communication and leadership skills—you can clearly articulate vision and inspire action across teams.
Bonus points if you've worked in a franchise, multi-location, or hybrid business model.
Benefits:
The chance to work in a collaborative, innovative, and high-performing environment.
O2E Brands has been voted one of the Best Workplaces in Canada 14 times.
Comprehensive extended health and dental benefits.
Generous PTO, including annual vacation and personal days.
Hybrid work environment, offering flexibility to work both remotely and from corporate offices.
Professional development opportunities to support ongoing career growth.
To be at the forefront of the fastest growing area of the business.
Work with best-in-class leaders and changemakers.