Digital Marketing Optimisation Specialist

Digital Marketing Optimisation Specialist

The Digital Marketing Optimisation Specialist will be responsible for enhancing the performance of the Global Initiative Against Transnational Organized Crime's (GI-TOC) digital channels, with a focus on YouTube, social media platforms and the website. The primary focus will be on SEO strategy, paid digital campaigns, performance monitoring and reporting to ensure measurable growth in impressions, views, and engagement. This role does not involve content creation but will work alongside the comms and multimedia teams to implement effective changes.

Key responsibilities:

• Analytics and reporting
  • Monitoring performance across YouTube, social media, and website (Google Analytics, YouTube Studio, social platform analytics)
  • Provide regular reports and actionable insights
  • Track paid campaigns and optimise budget allocation
  • Identify performance trends and recommend improvements based on analytics
• SEO Optimisation & Social Media / YouTube Performance
  • Ensure social media channels are optimised for discoverability and reach
  • Optimise keywords and metadata across website, social media and YouTube
  • Suggest changes to website structure and on-page elements for improved search rankings
  • Support YouTube SEO and make suggestions to improve content (e.g. thumbnails, closed captions and end screens)
  • Track industry changes and make recommendations to relevant teams
  • Advise on any additional tools needed to optimise content
• Paid Marketing
  • Plan paid campaigns and content across YouTube / Google Ads and social media
  • Collaborate with Multimedia and Social Media Manager
  • Implement A/B testing
  • Ensure compliance with platform policies and brand guidelines.

Key skills:

• Strong analytical and data skills
• Proficient with Google Analytics, Google Tag Manager, SEO tools
• Demonstrative experience with paid campaign platforms
• Technical understanding of website optimisation
• Excellent communication skills to collaborate with team and turn data into actionable recommendations

Qualifications:

• Experience in digital marketing
• Strong track record of managing SEO and paid media campaigns
• Experience in YouTube channel optimisation and analytics reporting