Brightstar Lottery - Marketing Analyst III (18919)

Analyst

The Analyst will support Customer Growth strategic decision-making by identifying lottery product performance trends, synthesizing existing research, and translating market dynamics, industry trends, and external factors such as performance of other gaming and consumer product performance into clear, actionable insights. The role will provide analyses that support the development of tools and solutions for instant sales growth (e.g., Game Plan Wizard in the Product Management team). It will also develop KPIs and industry benchmarks and create high-quality presentations for both internal stakeholders and customers.

The position sits within the broader Marketing organization and plays a key role in shaping how Brightstar customers and internal decisionmakers assess future lottery business growth drivers and how to communicate them internally and externally.

Responsibilities

• Identify growth opportunities and strategies for customers by analyzing industry trends, market dynamics, and external forces
• Monitor and synthesize industry trends, competitive dynamics, and external developments
• Collect, evaluate, and integrate existing research and data from internal and external sources
• Apply sound analytical and statistical judgment to interpret findings, limitations, and implications
• Analyze how external factors affecting lottery consumer behavior (other gaming offerings, for example) may impact the industry and leverage that insight to guide customer growth opportunities
• Develop and maintain KPIs and industry benchmarks to support performance tracking and strategic discussions
• Create clear, compelling presentations for internal stakeholders and external customers
• Partner with Marketing, leadership, and cross-functional teams to ensure insights are effectively communicated

Qualifications

• Strong analytical and critical-thinking skills
• Experience working with research, data, or analytical outputs in an applied setting
• Ability to synthesize information from multiple sources and assess credibility
• Strong written and verbal communication skills, including presentation development
• Proficiency in Excel and presentation tools

Preferred

• Comfort with statistical concepts (e.g., trends, distributions, correlations)
• Experience with applied research in industry, consulting, government, or academic settings
• Background in economics, statistics, public policy, sociology, political science, or related fields
• Experience developing or working with KPIs, benchmarks, or performance metrics
• Experience with data presentation tools such as PowerBI and Tableau

Success Profile

• Leading Complexity • Leading People • Leading the Business • Leading Self

#LI-RQ #LI-HYBRID

At Brightstar, we consider a wide range of factors in determining compensation, including background, skills, experience, and work location. These factors can cause your compensation to vary. The estimated starting compensation range is $59,795 - $122,400. The actual pay offered may end up being higher or lower. The Company will comply with all local pay requirements and collective bargaining agreements, where applicable.

Base pay is only one part of our Total Rewards program. Sales roles may be eligible for commission payments, while other roles are eligible for discretionary bonuses. In addition, we offer employees a 401(k) Savings Plan with Company contributions, health, dental, and vision insurance, life, accident, and disability insurance, tuition reimbursement, paid time off, wellness programs, and identity theft insurance. Note: programs are subject to eligibility requirements.

All Brightstar employees have a role in information security. Annual training will be assigned and required as appropriate.