Marketing Manager (maternity Leave Cover)

Marketing Manager

The Body Coach is on a mission to make the world fitter, healthier and happier. Founded in 2012, the Body Coach has grown to become one of the biggest and most loved fitness brands in the UK. Joe Wicks started the journey handing out flyers at his local train station, trying to get customers to join his outdoor bootcamps in the park. Ten years and 600,000 clients later, the Body Coach brand is recognised around the world, and known for its accessible and fun approach to fitness and nutrition. With award-winning apps on iOS and Android, the business is reaching more people than ever before, and we are looking for the best people to help us on the next chapter of our journey.

"Fitness can transform our physical and mental health. My dream is for it to help millions of people, no matter how fit you are, to smash your goals and feel amazing" – Joe Wicks

We're looking for a Marketing Manager to join The Body Coach to cover maternity leave.

Core Responsibilities:

• Define positioning, messaging and go to market strategy for new campaigns, features or promotions. Collaborate with Marketing, Content, Product, Creative Teams and Paid Media agencies to deliver on-brand, high-impact launches across our different marketing channels.
• Work closely with Product, Content, and CRM to ensure high adoption of new features and content launches.
• Campaign Management with Paid Media agency. Briefing and collaborating with our Paid Media agency to deliver impactful campaigns that align with our tone of voice and brand ethos.
• Gather user insights and competitive analysis to refine value propositions.
• Supporting on top-of-funnel initiatives that grow brand awareness and perception (e.g. Lead Gen PDFs). Being involved in initial ideation for these with Content and collaborating with design, content and paid media to plan out messaging and how to reach different audiences.
• Lead on our in-app communication strategy (from emails, to push, voice notes and in app messages) and work closely with our CRM Lead on delivering these.
• Collaborate closely with Content & Marketing Team to craft copy that's clear, motivating and on brand with The Body Coach tone of voice. Continuously test and refine messaging across comms, organic and paid — using insights to guide creative direction. Monitor campaign results and user feedback to measure impact and improve future initiatives.
• Lead initiatives to improve App Store Optimisation (Custom Product Pages, Product Page AB Tests).
• Reporting on the performance and outcomes of our marketing campaigns across our different channels and ensure any key insight and learnings are shared
• Working with B2B Lead on B2B marketing initiatives and support B2B marketing campaigns